Your authenticity will help you rise above others

I keep hearing mainstream brands, retailers, and solution providers talk about transparency as if they coined the term or as if they identified the magic formula to increase sales. The problem with that is, as we all know, that those words ring hollow in the absence of authenticity. They use it like a cheap marketing slogan.

Consumers are smart and they can see right through this. They know what true authenticity is and they can spot a fraud a mile away.

The thing that makes natural natural is our ability to connect with our customers – on their level. They know, like and trust us because our feet and our lips move in the same direction. Don’t allow yourself to be distracted by “false trends”. Remain committed to your principles and your guiding mission – always.

Empowering Brands | Raising The Bar

Don’t miss out on all of these FREE RESOURCES (strategic downloadable guides, podcast episodes, list of questions you need to know the answers to, weekly newsletter, articles, tips of the week, and online courses to learn how to get your brand on the shelf, expand distribution and understand what retailers REALLY want.

All tools that you can use, AT NO CHARGE TO YOU, to save you valuable time and money and grow your sales today!

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By |2018-11-29T19:00:54+00:00October 31st, 2018|Tip Of The Week|

About the Author:

Daniel Lohman, CPSA is Strategic Advisor in the CPG and Organic Industry. His company, Category Management Solutions (CMS4CPG LLC), provides innovative ideas, actionable insights and strategic solutions for companies interested in gaining a significant competitive advantage. He assists companies in expanding their retail distribution and improving their merchandising. His extensive knowledge and expertise reaches far beyond traditional category management and has earned him recognition throughout the industry as an expert, speaker, trainer and thought leader. Daniel can be reached at Dan@CMS4CPG.com. Connect with me on LinkedIn.

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