SECRETS 004 The Why – Why this matters

I was also asked why I am re-branding and was I getting away from my focus on the advanced strategies found in category management. Not at all!  BRAND SECRETS AND STRATEGIES is applying the advanced best practice strategies that come from True Category Management and focusing them on YOUR brand.  This is how you Empower Brands and Raise The Bar.

On this episode, I would like to drill down into the core focus of the BRAND SECRETS AND STRATEGIES podcast and spend some time answering that question more in-depth so you know what to expect. At the root of this is you and my sincere desire to serve by helping you compete more effectively. My mission is to level the playing field between entrepreneurial health-focused brands and their largest competitors.

While some of you may have been following me through my many articles, you may be surprised to learn that I launched Category Management Solutions (some of you know me as CMS4CPG) in 2010 with a focus on providing advanced strategy support for natural brands and retailers. Shortly after I launched, I wrote an article for New Hope that focused on how to get more out of your broker. You see, I believe that your broker is an extension of your sales team and they should be supported, managed, and held accountable the same as any employee. The article led to an opportunity to speak at Expo East and the launch of my What You Need To Know blog.

Now, here is the why behind this show and all of the content I produce.

Download the rest of the show notes below

Empowering Brands | Raising The Bar

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By |2017-10-30T16:56:11+00:00September 21st, 2017|Podcast, Sales Story Optimization|

About the Author:

Daniel Lohman, CPSA is Strategic Advisor in the CPG and Organic Industry. His company, Category Management Solutions (CMS4CPG LLC), provides innovative ideas, actionable insights and strategic solutions for companies interested in gaining a significant competitive advantage. He assists companies in expanding their retail distribution and improving their merchandising. His extensive knowledge and expertise reaches far beyond traditional category management and has earned him recognition throughout the industry as an expert, speaker, trainer and thought leader. Daniel can be reached at Dan@CMS4CPG.com. Connect with me on LinkedIn.

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