Retail is pay-to-play and, like any game, you need to know the rules. The better you know the rules, the more effective your selling strategy can explode your sales and profits. Your creativity can then give you a significant competitive advantage.
You’re taught that you need to continually raise money and then raise more money to grow your brand. But then what? Wouldn’t it be great if you could maximize each and every selling opportunity to explode sales and make that money go further?
That requires that you know how to bend and exploit the rules to find creative ways to differentiate your brand with strategies that other brands overlook.
You’ve probably heard expressions like – “they are playing checkers while their opponent is playing three dimensional chess”. Let that sink in.
A lot of brands follow outdated strategies that do little to differentiate their brand. While your packaging, branding, and ingredients are radically different, what about your go-to-market strategies?
Continually participating in every promotion and event that retailers and distributors recommend and require is not a sustainable strategy.
Did you know that everything is negotiable in this industry? Some brands don’t pay slotting or the other fees you are expected to happily pay. Even big brands say no to many of these expenses.
This is where knowing the rules and how the game is played comes in. I consistently outperformed the brands I routinely competed against with these creative strategies at retail. These strategies worked for me, for my clients, and they can work for you. All of my content, online courses, podcast, YouTube channel, articles, newsletters, etc are dedicated to helping you grow sales and compete at a higher level. They are dedicated to helping you get your products on more store shelves and into the hands of more shoppers – Empowering Brands | Raising The Bar.
Empowering Brands | Raising The Bar
Ever wish you just had a roadmap? Well now you do!
Don’t miss out on all of these FREE RESOURCES (strategic downloadable guides, podcast episodes, list of questions you need to be asking and know the answers to, weekly newsletter, articles and tips of the week. You will also receive access to quick and easy online courses that teach you how to get your brand on the shelf, expand distribution, understand what retailers REALLY want and address your most pressing challenges and questions.
All tools that you can use, AT NO CHARGE TO YOU, to save you valuable time and money and grow your sales today!
Image is the property of CMS4CPG LLC, distribution or reproduction is expressively prohibited.