Trade shows like Expo West are an excellent opportunity for brands to showcase their new items to retailers and consumers. Retailers are always on the lookout for innovative new items their shoppers want. Trade shows provide an opportunity for retailers to shop natural organic brands in much the same way consumers shop their stores.
“You never get a second chance to disappoint a customer.” Exhibiting brands need to make a lasting impression on every retailer, blogger, customer, etc. They need to stand out from the competition and maximize every selling opportunity.
I’m always amazed by the number of exhibiting brands who run out of business cards and sales literature the first day. Several brands list “info” as their contact instead of a person or department (firstname.lastname@example.org). Exhibitors need to make it easy for interested retailers/bloggers to learn about and buy their products.
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