The secret behind top selling brands – the power of purpose

Promotions are necessary to build your brand but few result in any measurable longterm sales gains. The power of purpose needs to be included in all of your brand building strategies and especially in your promotional campaigns.

Most brands use the tired “strategy” rinse and repeat – which is not a strategy. You’ve worked hard to develop a product that addresses an unmet need. Your success thus far is largely due to the purpose behind all your efforts. That same commitment to purpose needs to be at the heart of everything you do; gaining new distribution where your shoppers are, targeted promotional strategies that introduce your brand to new shoppers, making shopping for your product easy and convenient, having a compelling selling story that resonates with retailers and shoppers, and much much more. The power of purpose can give you a substantial and sustainable competitive advantage getting your products onto more retailers shelves and into the hands of more shoppers – empowering brands raising the bar.

Empowering Brands | Raising The Bar

Don’t miss out on all of these FREE RESOURCES (strategic downloadable guides, podcast episodes, list of questions you need to know the answers to, weekly newsletter, articles, tips of the week, and online courses to learn how to get your brand on the shelf, expand distribution and understand what retailers REALLY want.

All tools that you can use, AT NO CHARGE TO YOU, to save you valuable time and money and grow your sales today!

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By |2018-11-29T19:03:01+00:00October 24th, 2018|Tip Of The Week|

About the Author:

Daniel Lohman, CPSA is Strategic Advisor in the CPG and Organic Industry. His company, Category Management Solutions (CMS4CPG LLC), provides innovative ideas, actionable insights and strategic solutions for companies interested in gaining a significant competitive advantage. He assists companies in expanding their retail distribution and improving their merchandising. His extensive knowledge and expertise reaches far beyond traditional category management and has earned him recognition throughout the industry as an expert, speaker, trainer and thought leader. Daniel can be reached at Dan@CMS4CPG.com. Connect with me on LinkedIn.

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