Before you can appreciate where you’re going, you need to know where you’ve already been. Natural has an inspirational history that continues to flourish. It has helped to explode growth and create potential solutions to some of our biggest challenges.

Welcome, would you like to know what the future of retail looks like, especially natural product’s retail? In this podcast episode we talk about exactly that. But before you can understand what the future looks like, you’ve got to take a look in the past. You’ve got to understand the history of the industry of the natural channel. This is important because it gives you a better feel and a better appreciation for how far we’ve come. As Walter Robb said in this podcast episode, “It’s like the tributaries running into the river that run into the ocean.” Understanding where those tributaries build their momentum, where they collect the water, that’s critically important, because that helps you understand this movement, this thing we call healthy eating.

In this podcast episode, I had a great conversation with Walter Robb about the natural channel and his vital role in helping to explode the growth in the natural channel and helping Whole Foods go from 12 stores to 475 stores. More importantly, we talk about the future of retail, what it looks like and what the opportunities are, especially for young disruptive brands. We also talk about a lot of the things that you need to be paying attention to if you want to get your product on more store shelves and into the hands of more shoppers.

Before I go any further, I want to leave a quick shout out to a listener who left a great review. Laura L. says, “Dan is a true expert in category management. His knowledge base is an asset to any natural CPG brand who wants to compete more effectively and grow their bottom line. He has a real heart for helping natural brands thrive. If you’re trying to figure out how to manage your category and your product within the category within the store, you’ve got to contact Dan Lohman today. He’s the brand management expert.” Thanks Laura, I really appreciate it. If you want me to read your review on the podcast, please leave a review on iTunes, send me a note, or comment on any of my social posts and I’ll be glad to include it.

This podcast is about you and it’s for you. I also want to remind you that at the end of every episode I include one free downloadable guide that you can use to grow sustainable sales. A quick to digest strategy that you can instantly adopt and make your own. Remember the goal here is to get your product on more store shelves and into the hands of more shoppers. At the end of this podcast stay tuned, because I’ve got a free download that I’ve never shared before. This is the first time I’m making this brand building resource available. You’re hear more about it at the end of the podcast.

I also want to remind you about my new Brand Secrets and Strategies YouTube channel. The YouTube channel has a lot of brand building videos that you’re going to want to check out. 

Here’s today’s special guest, Walter Robb with Stonewall Robb, and the former Co-CEO of Whole Foods.

Download the show notes below

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How To Get On More Store Shelves

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