Daniel has shown that he is a great Marketing Analyst capable of providing an outside-in perspective through execution of key market, product revenue and quantitative analysis linked to strategic planning support for product management, product marketing, and category management decision-making.
He has exhibited an acute understanding of consumer-based sophisticated research and application. To do this, Daniel has demonstrated an ability to combine his knowledge to build specialized data analysis tools with syndicated information, create store-level demand indices, and delve into promotion activity and category growth trends that are critical to the category management process.
In summary, Daniel has the ability to take market-level information and uncover a wealth of untapped revenue tied to category management analytic support. If you’re looking for someone who can utilize point of sale or syndicated data and software tools to formulate category insights and recommendations on merchandising, assortment, and pricing to maximize sales and overall category profitability, I would highly endorse Daniel Lohman.