5 09, 2018

Listen carefully to your customers

By |2019-03-14T14:51:02-06:00September 5th, 2018|Tip Of The Week|

All brands claim they listen to their customers but do they really? If this were true then there would be less new product innovation or the need for a better mousetrap. Natural brands need to be experts at innovating and creating disruptive products their customers want and need. This requires carefully listening including walking [...]

15 08, 2018

Look for inspiration beyond your community if you want to grow

By |2019-03-14T14:59:33-06:00August 15th, 2018|Tip Of The Week|

The leaders who inspire us tell rich stories about how they excelled beyond their peers and how they looked into the future for solutions to problems we did not know we had. Take Steve Jobs or Elon Musk for example. Henry Ford said that if he asked what people wanted they would have asked [...]

10 08, 2018

SECRETS 076 Proven merchandising strategies used by category leaders that win over retailers with Daniel Lohman of Brand Secrets and Strategies

By |2019-03-22T19:44:44-06:00August 10th, 2018|Category Leadership, Podcast|

If you need brain surgery you go to a specialist, yet brands continue to rely on brokers, agencies, etc for their insights. Their capabilities are no match for big brands. If you want to play at the level of big brands, you need to BE AT THEIR LEVEL. Today I have something really exciting [...]

25 07, 2018

Know your numbers

By |2019-03-14T15:04:43-06:00July 25th, 2018|Tip Of The Week|

Having a generic canned topline report is a great place to begin your analysis BUT it’s not enough to differentiate you with retailers. Here’s why this matters and what you need to do to drive sustainable sales. Savvy retailers already know how your brand is performing on their shelves. They need real actionable insights [...]

18 07, 2018

Become an expert story teller

By |2019-03-14T15:06:59-06:00July 18th, 2018|Tip Of The Week|

Few brands have a clear message or story. I don’t mean your slogan, mission, or claims. I’m talking about your brand story. You know the game where you share a story with someone who then shares it with someone else and so on. By the time the story reaches the 10th person, the story [...]

18 07, 2018

SECRETS 068 Proven strategies to grow sales, stand out on a crowded shelf, and 2x your loyal shoppers with Daniel Lohman of Brand Secrets and Strategies

By |2019-03-14T18:37:41-06:00July 18th, 2018|Category Leadership, Podcast|

Sustainable sales growth requires a thoughtful strategy and commitment to be better than other brands. Like the tortoise and the hare, small strategic incremental steps can add up to a huge win. Today's story illustrates a better way to grow your brand. Proven strategies to grow sales, stand out on a [...]

21 05, 2018

Important questions to grow sales and satisfy shoppers

By |2019-03-22T20:55:01-06:00May 21st, 2018|Shopper/Loyalty Engagement Enhancement|

No two brands are alike just as no two shoppers are alike.  So why is it that so many brands, retailers, and experts offer a “one size fits all” approach to every aspect of their communications?  While the promise of the perfect turnkey canned solution sounds great, we are all skeptical of such claims.  [...]

1 05, 2018

SECRETS 045 The importance of a solid fact-based business strategy with TJ McIntyre of Bobo’s Oat Bars

By |2019-03-14T21:13:52-06:00May 1st, 2018|Category Leadership, Podcast|

Knowledge is power. Nowhere is that more important than in natural. Knowing your numbers is the key to your success. Fact-based strategies can add rocket fuel to your growth. Hear how an expert leverages these advanced strategies to exceed expectations. Today we're going to be talking about something that's near and [...]

26 04, 2018

SECRETS 043 Success = retailers + brands partnering to satisfy shoppers with Ben Friedland of Lucky’s Market.

By |2019-03-14T21:18:39-06:00April 26th, 2018|Brand Engagement, Podcast|

Retailers and brands play an important role in every community. This is part of what makes natural natural. Brands are the glue that bind shoppers together and drives them into stores. Savvy retailers partner with brands focused on meeting consumer’s needs. If you've been listening to this podcast, you hear me [...]

14 03, 2018

SECRETS 030 How To Get Your Brand On The Retailers Shelf — What Retailers REALLY Need And Want with Daniel Lohman of Brand Secrets and Strategies

By |2019-03-15T10:48:01-06:00March 14th, 2018|Podcast, Sales Story Optimization|

Getting your brand on retailers shelves & into the hands of shoppers was the underlying focus of every talk at Expo West. It was echoed by retailers, industry thought leaders & shared by every brand- the reason for my TURNKEY SALES STORY STRATEGIES course. Today's show is about getting your brand [...]