25 07, 2018

Know your numbers

By |2019-03-14T15:04:43-06:00July 25th, 2018|Tip Of The Week|

Having a generic canned topline report is a great place to begin your analysis BUT it’s not enough to differentiate you with retailers. Here’s why this matters and what you need to do to drive sustainable sales. Savvy retailers already know how your brand is performing on their shelves. They need real actionable insights [...]

18 07, 2018

Become an expert story teller

By |2019-03-14T15:06:59-06:00July 18th, 2018|Tip Of The Week|

Few brands have a clear message or story. I don’t mean your slogan, mission, or claims. I’m talking about your brand story. You know the game where you share a story with someone who then shares it with someone else and so on. By the time the story reaches the 10th person, the story [...]

18 07, 2018

SECRETS 068 Proven strategies to grow sales, stand out on a crowded shelf, and 2x your loyal shoppers with Daniel Lohman of Brand Secrets and Strategies

By |2019-03-14T18:37:41-06:00July 18th, 2018|Category Leadership, Podcast|

Sustainable sales growth requires a thoughtful strategy and commitment to be better than other brands. Like the tortoise and the hare, small strategic incremental steps can add up to a huge win. Today's story illustrates a better way to grow your brand. Proven strategies to grow sales, stand out on a [...]

21 05, 2018

Important questions to grow sales and satisfy shoppers

By |2019-03-22T20:55:01-06:00May 21st, 2018|Shopper/Loyalty Engagement Enhancement|

No two brands are alike just as no two shoppers are alike.  So why is it that so many brands, retailers, and experts offer a “one size fits all” approach to every aspect of their communications?  While the promise of the perfect turnkey canned solution sounds great, we are all skeptical of such claims.  [...]

1 05, 2018

SECRETS 045 The importance of a solid fact-based business strategy with TJ McIntyre of Bobo’s Oat Bars

By |2019-03-14T21:13:52-06:00May 1st, 2018|Category Leadership, Podcast|

Knowledge is power. Nowhere is that more important than in natural. Knowing your numbers is the key to your success. Fact-based strategies can add rocket fuel to your growth. Hear how an expert leverages these advanced strategies to exceed expectations. Today we're going to be talking about something that's near and [...]

26 04, 2018

SECRETS 043 Success = retailers + brands partnering to satisfy shoppers with Ben Friedland of Lucky’s Market.

By |2019-03-14T21:18:39-06:00April 26th, 2018|Brand Engagement, Podcast|

Retailers and brands play an important role in every community. This is part of what makes natural natural. Brands are the glue that bind shoppers together and drives them into stores. Savvy retailers partner with brands focused on meeting consumer’s needs. If you've been listening to this podcast, you hear me [...]

14 03, 2018

SECRETS 030 How To Get Your Brand On The Retailers Shelf — What Retailers REALLY Need And Want with Daniel Lohman of Brand Secrets and Strategies

By |2019-03-15T10:48:01-06:00March 14th, 2018|Podcast, Sales Story Optimization|

Getting your brand on retailers shelves & into the hands of shoppers was the underlying focus of every talk at Expo West. It was echoed by retailers, industry thought leaders & shared by every brand- the reason for my TURNKEY SALES STORY STRATEGIES course. Today's show is about getting your brand [...]

6 03, 2018

SECRETS 029 TURNKEY SALES STORY STRATEGIES with Daniel Lohman of Brand Secrets and Strategies

By |2019-03-15T10:49:38-06:00March 6th, 2018|Podcast, Sales Story Optimization|

Story telling is the most effective way to communicate. The power of a good story teller cannot be underestimated. This impacts every aspect of how and where your products are sold. Your brands success relies on how effective your story telling is. This ground-breaking training will empower brands seeking to gain [...]

22 02, 2018

Create a compelling retailer sales story

By |2019-03-22T21:24:55-06:00February 22nd, 2018|Distribution Expansion|

To get your brand on a retailer's shelf you need to convince them that your product will help them make more money.  Sounds simple, right?  Not so fast. First, you must have a compelling retailer sales story. Retailers need and want brands willing and able to help them drive sustainable sales. Gain a competitive [...]