4 06, 2019

Never underestimate the importance of knowing your who your core shopper is

By |2019-06-11T12:16:26-06:00June 4th, 2019|Tip Of The Week|

The foundation of your brand and your ability to provide exceptional value all hinges on how well you know exactly who your core shopper is. That is the focus of this week's podcast with Ethan Hirshberg of Ethan’s. Don't miss this one!  SECRETS 129 Knowing Your Core Customer Is Critical To Your Success At [...]

4 06, 2019

SECRETS 129 Knowing Your Core Customer Is Critical To Your Success At Retail With Ethan Hirshberg From Ethan’s

By |2019-06-04T14:54:18-06:00June 4th, 2019|Podcast, Sales Story Optimization|

Knowing your ideal customer is at the heart of every successful strategy.  Retailers need brands to collaborate and educate them to drive shopper traffic and category growth.  It’s the foundation to build sustainable sales. One of the things that I love about being in this industry, or as I like to [...]

18 03, 2019

Focus On Shopper’s Market Basket Size To Exponentially Increase Sales

By |2019-03-22T16:18:55-06:00March 18th, 2019|Sales/Profit Growth|

Market basket is the most effective way to measure a brand's true value. It's the key to driving true loyalty and gaining a competitive advantage. The harsh reality is that over 80% of natural brands fail within the first year. I'm committed to changing this. Level the playing field between you and the most [...]

26 01, 2019

Natural Brands Have A Competitive Disadvantage – I am committed to changing this

By |2019-03-23T13:21:49-06:00January 26th, 2019|Category Leadership|

Hi, I’m Dan Lohman.  Whether you’re a startup brand or have been in business for years with retail distribution, you’re in the right place.  Over the past few years, many people have shared with me their frustration: “There is no specific training in the natural industry  that addresses the common challenges most brands face,  [...]

15 01, 2019

SECRETS 105 Brands need to have a clear and compelling message that resonates with shoppers with Daniel Lohman of Brand Secrets and Strategies

By |2019-06-01T20:17:09-06:00January 15th, 2019|Podcast, Sales Story Optimization|

Nothing is more important to a brand than the customer. Your brand story needs to resonate with shoppers just as much as the ingredients - beyond a retailer’s shelf. Brands who can personalize their messaging have the potential of going viral. I really appreciate you for listening. Don't forget, at the [...]

14 01, 2019

Land more shelf space with the perfect sales pitch

By |2019-03-14T13:22:10-06:00January 14th, 2019|Sales Story Optimization|

As competition increases, especially in natural, so does the expectation retailers have of the brands they carry. Does your brand sales story resonate? "Shoppers don’t buy your products because your mission and values align with them, they buy your products because their mission and values align with your brand” Most brands messaging focuses on [...]

12 12, 2018

Never stop learning – Never stop asking questions

By |2019-03-14T14:23:37-06:00December 12th, 2018|Tip Of The Week|

The real strength of any leader is their ability to find the answers. However, you can’t find the answers if you are not asking the right questions. Think about it. This is a subtle but huge distinction. We have more information at our fingertips today than at any time prior and yet words on [...]

7 11, 2018

Story draws people in – emotion inspires them to act

By |2019-03-14T14:33:00-06:00November 7th, 2018|Tip Of The Week|

It’s been said that our emotions guide our decision making and that we justify our decision with logic afterwards. The power of story is frequently overlooked by brands. This has been the primary focus of the conversations I’ve had with brands. Stories that resonate with shoppers build loyalty that extends well beyond any retail [...]

3 10, 2018

Build a community around your customers

By |2019-03-14T14:43:55-06:00October 3rd, 2018|Tip Of The Week|

Larger brands tend to talk at their shoppers and not to them. One of the core strengths of natural is our ability to create a community around inspirational brands and important causes. The challenge is that traditional strategies frequently commoditize shoppers grouping them into similar buckets. Your shoppers want to be valued, respected, and [...]

5 09, 2018

Listen carefully to your customers

By |2019-03-14T14:51:02-06:00September 5th, 2018|Tip Of The Week|

All brands claim they listen to their customers but do they really? If this were true then there would be less new product innovation or the need for a better mousetrap. Natural brands need to be experts at innovating and creating disruptive products their customers want and need. This requires carefully listening including walking [...]