21 02, 2019

SECRETS 115 SUCCESS = Brand Strategy + Execution With Michael J. O’Donnell From The Belmullet Food and Beverage Group

By |2019-06-01T19:43:20-06:00February 21st, 2019|Category Leadership, Podcast|

Growing a brand takes work but it doesn’t have to be difficult. There are simple things every brand MUST do. Your success depends on shoppers buying your products but shoppers can’t buy them if they can’t find them. Success = brand strategy + execution. In its most simple terms, business is [...]

20 02, 2019

Your brand strategy should be every bit as innovative as the ingredients in your package

By |2019-03-14T14:05:11-06:00February 20th, 2019|Tip Of The Week|

There is an easy way and a hard way to do just about anything. Growing a brand takes hard work but it does not need to be difficult. Over 80% of natural brands fail within their first year. This is usually a result of not having a solid well thought-out business strategy and poor [...]

19 02, 2019

SECRETS 114 Innovative Proven Strategies To Exponentially Multiply Sales With Dan Lohman From Brand Secrets And Strategies

By |2019-06-01T19:48:04-06:00February 19th, 2019|Category Leadership, Podcast|

Your brand strategy needs to be as innovative as your marketing and the ingredients in your products. If you don’t want to be lost in a sea of me-too brands, go beyond the strategies big brands rely on. True Category Management is the great equalizer. Do you want to blend into [...]

18 02, 2019

Innovative Proven Strategies To Exponentially Multiply Sales

By |2019-03-20T19:48:39-06:00February 18th, 2019|Category Leadership|

Do you want to blend into all of the other brands in your category or do you want to stand out on a crowded shelf?  If you don’t want get overlooked in the endless sea of me-too brands.  There is a lot of noise from well-meaning experts telling you what to do and how [...]

11 02, 2019

Help Shoppers Find Your Products With The Right Assortment

By |2019-03-20T19:53:19-06:00February 11th, 2019|Merchandising Effectiveness|

You never get a second chance to disappoint a customer. Getting your products into the hands of more shoppers is critical to increasing sustainable sales. Welcome. You've been taught that the most important report you'll ever need is a simple canned topline report, right? Well, not quite. Let's say that a category is growing [...]

6 02, 2019

The Blueprint To Your Success Requires You To KNOW YOUR NUMBERS!

By |2019-03-25T21:07:32-06:00February 6th, 2019|Tip Of The Week|

It’s not enough to make an amazing product that will revolutionize the way we eat. Business is complicated both in online and in traditional retail. The more you know, the more effective you will be when it comes to growing sustainable sales by getting your products on more store shelves and into the hands [...]

5 02, 2019

SECRETS 110 Know Your Numbers – The Blueprint For Success with Dan Lohman from Brand Secrets and Strategies

By |2019-06-01T19:58:46-06:00February 5th, 2019|Podcast, Sales/Profit Growth|

Knowing your numbers is the key to unlocking your future success. They can determine how long your brand will be around & help you compete at the highest levels. Going beyond canned topline reports will differentiate your brand - what retailers REALLY want. Welcome. The number-one question I get asked by [...]

4 02, 2019

Know Your Numbers – The Blueprint For Success

By |2019-03-14T13:17:10-06:00February 4th, 2019|Sales/Profit Growth|

The number one question I get asked by brands listening to my podcast and reading my weekly newsletter is what are the best reports I need to drive sales and grow my brand? Sadly, most brands use reports that do not reflect how consumers buy their products - even the big brands. This is [...]

29 01, 2019

An effective promotional strategy can add rocket fuel to your growth. The opposite can kill it

By |2019-03-14T14:10:01-06:00January 29th, 2019|Tip Of The Week|

Effectively managing your promotions is the easiest way to grow sales, gain additional runway, and more accurately predict and forecast sales. All brands struggle with this - especially natural brands. There are limited resources to help brands accurately measure promotional effectiveness - for all brands.  Smaller brands are at a significant competitive disadvantage here. [...]

29 01, 2019

SECRETS 108 Maximize Promotion Effectiveness To Grow Sales with Dan Lohman of Brand Secrets and Strategies

By |2019-06-01T20:11:20-06:00January 29th, 2019|Podcast, Trade Marketing ROI Increase|

Promotions are supposed to fuel your sales and introduce your brand to new shoppers. Over 70% of promotions fail to drive sustainable sales. This can derail or even bankrupt a brand. What if I told you there was a better way. Interested? Remember, this podcast is about you and it's for [...]