6 02, 2019

The Blueprint To Your Success Requires You To KNOW YOUR NUMBERS!

By |2019-03-25T21:07:32-06:00February 6th, 2019|Tip Of The Week|

It’s not enough to make an amazing product that will revolutionize the way we eat. Business is complicated both in online and in traditional retail. The more you know, the more effective you will be when it comes to growing sustainable sales by getting your products on more store shelves and into the hands [...]

29 01, 2019

An effective promotional strategy can add rocket fuel to your growth. The opposite can kill it

By |2019-03-14T14:10:01-06:00January 29th, 2019|Tip Of The Week|

Effectively managing your promotions is the easiest way to grow sales, gain additional runway, and more accurately predict and forecast sales. All brands struggle with this - especially natural brands. There are limited resources to help brands accurately measure promotional effectiveness - for all brands.  Smaller brands are at a significant competitive disadvantage here. [...]

29 01, 2019

SECRETS 108 Maximize Promotion Effectiveness To Grow Sales with Dan Lohman of Brand Secrets and Strategies

By |2019-03-14T16:22:29-06:00January 29th, 2019|Podcast, Trade Marketing ROI Increase|

Promotions are supposed to fuel your sales and introduce your brand to new shoppers. Over 70% of promotions fail to drive sustainable sales. This can derail or even bankrupt a brand. What if I told you there was a better way. Interested? Remember, this podcast is about you and it's for [...]

28 01, 2019

Maximize Promotion Effectiveness To Grow Sales And Compete More Effectively

By |2019-03-20T19:56:34-06:00January 28th, 2019|Trade Marketing ROI Increase|

Every dollar spent to get your products into the hands of shoppers falls under the umbrella of trade marketing. The challenge is that most promotional spending is largely ineffective and wasted. Effective promotions expand your brand's runway, grows sustainable sales and it maximizes your promotional ROI.  Trade marketing encompasses every effort required to get [...]

24 01, 2019

SECRETS 107 To sell more and grow beyond other brands in your category, you need to use strategies they overlook with Daniel Lohman of Brand Secrets and Strategies

By |2019-03-14T16:24:07-06:00January 24th, 2019|Podcast, Trade Marketing ROI Increase|

You’re taught to use out-dated strategies every brand uses to sell your unique disruptive brand. Your sales strategies should be as innovative as you are. Knowing your brand health & leveraging it at retail is the best strategy for sustainable growth  Download the show notes below Listen where you [...]

5 11, 2018

4 Digital Strategies To Maximize Trade Marketing ROI

By |2019-03-22T18:53:59-06:00November 5th, 2018|Trade Marketing ROI Increase|

Trade marketing is typically the single largest line item on a company’s income sheet, but how do you know if your trade marketing is effective? Most promotions are ineffective and fail to encourage new shopper trials – the primary goal of every promotion.  While rewarding loyal shoppers to make repeat purchases can prove beneficial, [...]

4 10, 2018

SECRETS 090 Proven strategies to maximize trade marketing ROI with Daniel Lohman of Brand Secrets and Strategies

By |2019-03-14T17:36:29-06:00October 4th, 2018|Podcast, Trade Marketing ROI Increase|

Trade marketing encompasses everything required to get your products into shoppers hands. Maximizing trade effectiveness combined with digital strategies is the best way to get your products onto more retailers shelves and into the hands of more shoppers.  Trade marketing encompasses everything required to get your products into shoppers hands. This [...]

30 08, 2018

SECRETS 082 Why knowing the health of your brand is critical to your survival with Daniel Lohman of Brand Secrets and Strategies

By |2019-03-14T17:51:38-06:00August 30th, 2018|Podcast, Trade Marketing ROI Increase|

Is your brand strategy to run a sprint or a marathon? Knowing the health of your brand will help you gauge your stamina and help you reduce the risk of a heart attack. Healthy brands live longer requiring less capital and giving you more runway to grow sales. Welcome. I appreciate [...]

29 08, 2018

Know the health of your brand

By |2019-03-14T14:54:25-06:00August 29th, 2018|Tip Of The Week|

Retailers want their shelves filled with healthy brands that deliver consistent sales growth and more shoppers. Any brand with deep pockets can artificially grow sales through deep discounts and promotions. This strategy, however, is not sustainable, and more importantly, it frequently dilutes category growth. Those brands are typically here today and gone tomorrow. Retail [...]

4 04, 2018

7 merchandising strategies that increase sales

By |2019-03-22T21:12:53-06:00April 4th, 2018|Merchandising Effectiveness|

A "one size fits all" merchandising strategy won't work in today's competitive environment. Here are seven merchandising strategies for natural manufacturers and retailers. Merchandising strategies are a valuable component of any retailer’s success, but a “one size fits all” approach will not work in today's competitive environment. Strategies should vary by category and sometimes [...]