25 12, 2018

SECRETS 102 Sales success begins with story telling that resonates with humans with Beau Haralson of Human Design

By |2019-06-01T20:23:23-06:00December 25th, 2018|Podcast, Sales Story Optimization|

It’s easy to forget that the person on the other side of any sales transaction or promotion is a human. Brand marketers tend to use general terms like target customer in sales campaigns. Shoppers want personalization which all begins with a human focus. Welcome and thank you for listening. You'll need [...]

14 11, 2018

Never underestimate the power of story telling on your packaging

By |2019-03-14T14:31:12-06:00November 14th, 2018|Tip Of The Week|

Your packaging is the first thing shoppers see. It is the first impression they have of your brand. You’ve heard me say that “you never get a second opportunity to disappoint a customer”. Your packaging needs to stand out against competitors, it needs to tell a compelling story about your brand that resonates with [...]