9 04, 2019

SECRETS 121 Make It Easy For Shoppers To Find Your Products With Daniel Lohman From Brand Secrets And Strategies

By |2019-04-08T17:30:17-06:00April 9th, 2019|Merchandising Effectiveness, Podcast|

Merchandising is one of the most important pillars of any brand strategy. Your goal is to make it easy for shoppers to find and buy your products. Overlooking this in one store can derail a brand. Learn how to guide stores to grow sales with your brand. Merchandising Strategies to Increase [...]

2 04, 2019

Loyal Shoppers Are The Key To Growing Sustainable Sales

By |2019-04-02T11:30:19-06:00April 2nd, 2019|Tip Of The Week|

The most important thing every brand needs is shoppers. Without them, you do not have a brand.  You hope that your brand will go viral and that it will become an overnight success. The question is how do you grow your brand without going broke in the process? Your merchandising strategy can do more [...]

2 04, 2019

SECRETS 120 Convert Occasional Customers Into Loyal Shoppers To Grow Sustainable Sales With Daniel Lohman From Brand Secrets And Strategies

By |2019-04-02T11:20:49-06:00April 2nd, 2019|Merchandising Effectiveness, Podcast|

The real strength of your brand is the shopper who buys it. Better yet, the loyal shopper who evangelizes it and celebrates it with all their friends. These testimonials are a powerful bargaining chip when working with retailers. Learn why this matters.   How do you convert occasional customers into loyal [...]

1 04, 2019

Convert Occasional Customers Into Loyal Shoppers To Grow Sustainable Sales

By |2019-04-06T12:05:37-06:00April 1st, 2019|Merchandising Effectiveness|

How do you convert occasional customers into loyal shoppers? This is a question I get asked a lot. What's interesting about this question is that most of the people who ask me this think about how it relates to an in-store demo or a marketing program, or some sort of shopper loyalty program. My [...]

20 03, 2019

Use the shopper market basket to grow sales and shopper loyalty

By |2019-03-20T15:45:37-06:00March 20th, 2019|Tip Of The Week|

Time-starved consumers rarely choose only one item when they shop at any store. They strive to get all the items on their shopping list while they are in the store. They want convenience and they don’t have time to shop multiple stores.    So why does this matter? When a shopper buys your brand, [...]

19 03, 2019

SECRETS 118 Focus On Shopper’s Market Basket Size To Exponentially Increase Sales With Daniel Lohman From Brand Secrets And Strategies

By |2019-03-20T16:18:58-06:00March 19th, 2019|Podcast, Sales/Profit Growth|

Do you know the true value of your customers, your most valuable asset? Not the cost to acquire them but their value to retailers. This is what retailers REALLY want, the unique shopper your brand attracts. Grow sustainable sales with your market basket. Market basket is the most effective way to [...]

18 03, 2019

Focus On Shopper’s Market Basket Size To Exponentially Increase Sales

By |2019-03-22T16:18:55-06:00March 18th, 2019|Sales/Profit Growth|

Market basket is the most effective way to measure a brand's true value. It's the key to driving true loyalty and gaining a competitive advantage. The harsh reality is that over 80% of natural brands fail within the first year. I'm committed to changing this. Level the playing field between you and the most [...]

19 12, 2018

Know the real value of your best customer

By |2019-03-14T14:21:54-06:00December 19th, 2018|Tip Of The Week|

How well do you know the value of your best consumer? I ask this question a lot and rarely do I get anything but a generic answer. While it may be true that your best customer is female, 32-45, and has 2.3 kids, this is not enough to help you build trust and authenticity. [...]

3 12, 2018

Using the consumer decision tree to boost consumer loyalty

By |2019-03-22T18:39:15-06:00December 3rd, 2018|Shopper/Loyalty Engagement Enhancement|

The consumer decision tree, which shows how consumers shop a category, is perhaps the most difficult concept for retailers and manufacturers to act on. However, understanding consumer buying habits gives retailers and manufacturers a leg up on the competition and demonstrates their commitment to satisfy their customers. Essentially, the consumer decision tree identifies and [...]

5 11, 2018

4 Digital Strategies To Maximize Trade Marketing ROI

By |2019-03-22T18:53:59-06:00November 5th, 2018|Trade Marketing ROI Increase|

Trade marketing is typically the single largest line item on a company’s income sheet, but how do you know if your trade marketing is effective? Most promotions are ineffective and fail to encourage new shopper trials – the primary goal of every promotion.  While rewarding loyal shoppers to make repeat purchases can prove beneficial, [...]