Focus on the shopper journey – it begins with your merchandising strategy

By |2019-04-09T10:42:26-06:00April 9th, 2019|Tip Of The Week|

The first impression shoppers have of your brand is frequently on a store shelf - make it a good one!  The shopper journey has changed. Brands cannot afford to overlook any aspect of the shopper journey. Brands cannot afford to guess when it comes to meeting their shopper's needs and wants. This is one [...]