26 11, 2018

The benefits of a strong collaborative manufacturer/retailer relationship

By |2018-12-05T09:49:14+00:00November 26th, 2018|Sales Funnel Magnification|

Selling in the natural channel means wanting more; greater transparency, simple easy to read and understand labeling, high quality ingredients, a commitment to fair trade, a high degree of integrity in the way we conduct ourselves, and a commitment to sustainability.  The level of innovation and creativity that companies put into their brands, their [...]

12 11, 2018

Packaging that will get a product purchased

By |2018-11-13T11:42:16+00:00November 12th, 2018|Brand Engagement|

Packaging is the face of your brand. Not only does it identify your product on the shelf, but also tells the consumer a lot about the product inside. Your packaging should clearly communicate everything you want your brand to represent: quality, health, integrity, uniqueness, etc. Packaging can do a lot more for your brand than [...]

25 04, 2018

8 Strategies To Maximize Trade Marketing ROI

By |2018-05-28T21:34:44+00:00April 25th, 2018|Trade Marketing ROI Increase|

Trade marketing is typically the single largest line item on a company’s income sheet, but how do you know if your trade marketing is effective? Most promotions are ineffective and fail to encourage new shopper trials - the primary goal of every promotion.  While rewarding loyal shoppers to make repeat purchases can prove beneficial, [...]

4 04, 2018

7 merchandising strategies that increase sales

By |2018-05-11T13:17:20+00:00April 4th, 2018|Merchandising Effectiveness|

A "one size fits all" merchandising strategy won't work in today's competitive environment. Here are seven merchandising strategies for natural manufacturers and retailers. Merchandising strategies are a valuable component of any retailer’s success, but a “one size fits all” approach will not work in today's competitive environment. Strategies should vary by category and sometimes [...]

7 02, 2018

SECRETS 025 The cornerstone of every successful brand – distribution what you need to know to grow sales

By |2018-02-28T17:20:28+00:00February 7th, 2018|Distribution Expansion, Podcast|

The cornerstone of every brand's success is happy customers. Ensure that your products can be found where they shop. Nothing happens until someone buys your product & shoppers can't buy what they can't find. Learn to grow sales by increasing distribution Today I want to talk to you about distribution. This show is for [...]

28 12, 2017

When should you hire a professional consultant and do you really need one?

By |2018-01-27T13:29:05+00:00December 28th, 2017|Sales Funnel Magnification|

It is nearly impossible to be an expert in every area of your business. Professional consultants are a great way to fill in the gaps and add value. They can evaluate and assess your strategies to help you fill any gaps and identify things you may have overlooked.  They can also provide a fresh [...]

19 11, 2017

Why true category management matters

By |2017-11-19T21:13:20+00:00November 19th, 2017|Brand Engagement|

You worked hard to build your brand and prepare for its launch.  What’s next? What is your strategy to get your product on retailer's shelves? What stores should you launch in first, second, third, etc?  More importantly, how do you convince the retailer that they need your product more than something they are [...]

25 10, 2017

SECRETS 009 Your brands first impression – packaging that drives sales with guests Kelly Williams & Tom Dunn from FPK Resources

By |2017-10-30T16:27:44+00:00October 25th, 2017|Brand Engagement, Podcast|

Welcome. Today we are going to talk about something that is a struggle for almost every brand out there.  Just to let you know, I’ve been in your shoes. You might be surprised to know that I am a cofounder in an innovative natural brand. I’m sure the story will resonate with everyone listening [...]

4 10, 2017

SECRETS 006 Brand strategies to drive sales at retail with guest Bill Bishop of Brick Meets Click

By |2017-10-30T16:46:05+00:00October 4th, 2017|Podcast, Sales Funnel Magnification|

Today I'm excited to introduce you to the guy that I think is the thought leader in our industry. His name is Bill Bishop, and for those of you who don't know him, he's the chief architect of Brick Meets Click. Bill Bishop is the thought leader in the industry from my perspective. What [...]

6 09, 2017

Trade shows are important BUT are they worth the expense? 3 simple steps to maximize your ROI

By |2017-09-23T14:16:28+00:00September 6th, 2017|Brand Engagement|

Trade shows, like The Natural Products Expo, can be an important part of your selling strategy BUT are they worth the expense? Doing these 3 simple things will help get the most out of every trade show. Trade shows allow you to get your product in the hands of your peers, retailers, the press, [...]