8 04, 2019

Make It Easy For Shoppers To Find Your Products

By |2019-04-16T15:40:17-06:00April 8th, 2019|Merchandising Effectiveness|

Merchandising Strategies to Increase Sales and Shoppers. The primary goal for every brand needs to be to make it easier for shoppers to find your products wherever they shop. Consumers want and appreciate retailers who make shopping easy, convenient, and stress-free, saving them valuable time and money. Shoppers literally have unlimited choices when it [...]

26 03, 2019

Followthrough is the most important pillar of your sales success

By |2019-03-26T12:58:39-06:00March 26th, 2019|Tip Of The Week|

Have you ever played a sport? In golf, the followthrough is the most important part of your swing. It guides the ball to the cup. The same is true in every sport and it is equally true in business.  Try this experiment. Look to somewhere other than the target the next time you play [...]

20 03, 2019

Use the shopper market basket to grow sales and shopper loyalty

By |2019-03-20T15:45:37-06:00March 20th, 2019|Tip Of The Week|

Time-starved consumers rarely choose only one item when they shop at any store. They strive to get all the items on their shopping list while they are in the store. They want convenience and they don’t have time to shop multiple stores.    So why does this matter? When a shopper buys your brand, [...]

17 10, 2018

Maximize each and every selling opportunity – never miss an opportunity to put your best foot forward

By |2019-03-14T14:39:04-06:00October 17th, 2018|Tip Of The Week|

Most promotional spending is wasted or ineffective. The goal of every promotion should be to introduce your product to new customers. Current strategies do little to drive sustainable growth. Brands need to do more than “rinse and repeat” previous promotions to stand out in a crowded category.  Trade spending includes everything needed to get [...]

10 10, 2018

Digital strategies to drive sustainable sales

By |2019-03-14T14:41:07-06:00October 10th, 2018|Tip Of The Week|

Digital strategies can exponentially explode your sales, broaden your audience, and help you build a robust and loyal community. Natural brands are at a competitive disadvantage compared to their mainstream counterparts. Digital strategies change this equation in your favor and at a fraction of the price of traditional strategies. Brands need to OWN their [...]

26 09, 2018

The cornerstone of your brand – your customer

By |2019-03-14T14:46:16-06:00September 26th, 2018|Tip Of The Week|

Every brand begins by focusing on their customer's needs and wants. Sadly, most brand strategies overlook your customer and their importance to your brand's success. The 4P’s (in this weeks article – The cornerstone of retail) are focused on manipulating customers to purchase discounted and promoted products. Natural products that put the shopper first [...]