9 04, 2019

SECRETS 121 Make It Easy For Shoppers To Find Your Products With Daniel Lohman From Brand Secrets And Strategies

By |2019-06-01T19:21:07-06:00April 9th, 2019|Merchandising Effectiveness, Podcast|

Merchandising is one of the most important pillars of any brand strategy. Your goal is to make it easy for shoppers to find and buy your products. Overlooking this in one store can derail a brand. Learn how to guide stores to grow sales with your brand. Merchandising Strategies to Increase [...]

2 04, 2019

Loyal Shoppers Are The Key To Growing Sustainable Sales

By |2019-04-02T11:30:19-06:00April 2nd, 2019|Tip Of The Week|

The most important thing every brand needs is shoppers. Without them, you do not have a brand.  You hope that your brand will go viral and that it will become an overnight success. The question is how do you grow your brand without going broke in the process? Your merchandising strategy can do more [...]

2 04, 2019

SECRETS 120 Convert Occasional Customers Into Loyal Shoppers To Grow Sustainable Sales With Daniel Lohman From Brand Secrets And Strategies

By |2019-06-01T19:24:46-06:00April 2nd, 2019|Merchandising Effectiveness, Podcast|

The real strength of your brand is the shopper who buys it. Better yet, the loyal shopper who evangelizes it and celebrates it with all their friends. These testimonials are a powerful bargaining chip when working with retailers. Learn why this matters.   How do you convert occasional customers into loyal [...]

1 04, 2019

Convert Occasional Customers Into Loyal Shoppers To Grow Sustainable Sales

By |2019-04-06T12:05:37-06:00April 1st, 2019|Merchandising Effectiveness|

How do you convert occasional customers into loyal shoppers? This is a question I get asked a lot. What's interesting about this question is that most of the people who ask me this think about how it relates to an in-store demo or a marketing program, or some sort of shopper loyalty program. My [...]

22 01, 2019

SECRETS 106 A Blueprint To Ensure Category Growth with Daniel Lohman of Brand Secrets and Strategies

By |2019-06-01T20:15:08-06:00January 22nd, 2019|Podcast, Sales/Profit Growth|

A picture is worth a thousand words. The first impression shoppers have of your brand is on a store shelf - make it a good one! An effective merchandising strategy can make it easier for shoppers to buy your products and add rocket fuel to your growth. To sell more and [...]