Retail Execution Archives | BRAND SECRETS AND STRATEGIES
28 01, 2020

SECRETS 163 How To Convert Your Occasional Shoppers Into Loyal Evangelists With Daniel Lohman From Brand Secrets And Strategies

By |2020-04-04T12:20:37-06:00January 28th, 2020|Podcast, Shopper/Loyalty Engagement Enhancement, Video|

Do you want to know how to convert occasional customers into loyal shoppers? If you do, then you're in the right place.  Today I want to talk about shopper loyalty. It's a term that I know you've heard several times. There are a lot of misconceptions about what shopper loyalty is [...]

22 06, 2019

Strategic experimentation – strategies to maximize your retail merchandising

By |2019-06-23T16:02:17-06:00June 22nd, 2019|Merchandising Effectiveness|

To begin with, I suggest every store needs to have a competitive set. A competitive set is a merchandising strategy that helps you compete more effectively in your market. Let me explain.  When a shopper comes into your store, they compare your product selection, merchandising and pricing to your local competitors. You should ideally [...]

25 03, 2019

WHY MOST BRANDS FAIL – THE ROADMAP TO SALES SUCCESS

By |2020-02-05T12:30:37-07:00March 25th, 2019|Product Performance|

Have you ever played a sport, or watched a sport on TV, or even live or in person? One of the key elements of every single sport is that you've got to follow through. In other word, when you run up to the ball to kick it, you've got to follow through. When a [...]

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