The hazards of a poor product assortment

By |2019-03-22T18:34:27-06:00December 24th, 2018|Merchandising Effectiveness|

A category’s product assortment defines what the retailer wants to be known for,  a wide selection of better-for-you products, organic, plant-based, local, fresh, etc. Merchandising the right assortment of products is critical to creating happy, satisfied, loyal customers.  You want to make sure that your store has the right variety, selection, and quantity of [...]