3 04, 2019

Critical Merchandising Strategies To Grow Sales With Plant-Based Products

By |2019-04-08T16:58:44-06:00April 3rd, 2019|Merchandising Effectiveness|

Plant-based is perhaps THE fastest growing segment in natural. It is also one of the more confusing segments from the shopper's perspective. So, how do you leverage the strength of this growing trend to maximize category sales, increase shopper traffic in your store, and compete more effectively against mainstream threats?   There is a [...]

27 02, 2018

Building Popular Protein Products With Clean Labels

By |2019-03-22T21:21:16-06:00February 27th, 2018|Sales Story Optimization|

Proteins will continue to grow in importance. Brands that remain laser focused on their shoppers will have a sustainable competitive advantage. Shoppers are looking for more protein in their foods.  According to Nielsen, 61% of shoppers are looking for foods that are high in protein*.  Protein is one of the primary factors shoppers consider [...]