Plant Based Protein Archives | BRAND SECRETS AND STRATEGIES
3 04, 2019

Critical Merchandising Strategies To Grow Sales With Plant-Based Products

By |2019-04-08T16:58:44-06:00April 3rd, 2019|Merchandising Effectiveness|

Plant-based is perhaps THE fastest growing segment in natural. It is also one of the more confusing segments from the shopper's perspective. So, how do you leverage the strength of this growing trend to maximize category sales, increase shopper traffic in your store, and compete more effectively against mainstream threats?   There is a [...]

27 02, 2018

Building Popular Protein Products With Clean Labels

By |2019-03-22T21:21:16-06:00February 27th, 2018|Sales Story Optimization|

Proteins will continue to grow in importance. Brands that remain laser focused on their shoppers will have a sustainable competitive advantage. Shoppers are looking for more protein in their foods.  According to Nielsen, 61% of shoppers are looking for foods that are high in protein*.  Protein is one of the primary factors shoppers consider [...]

Loading...

Promotion Efficiency Calculator - How effective is your trade spending?

Hover over the question marks below:
25%
$
10%
$

What could you do with the additional $$,$$$?

Now, let’s give you the tools and resources to make this a reality!


Promotion Analysis Tool Lite

Event Detail

Trade Spending

Volume

Calculations

%
$
$
%
%
$
%
$
$
$
%
$
%
$
$
$
%
* Save each scenario to compare pre-event to actual event performance. Run as many different scenarios as you want. The goal is to reduce costs and maximize longterm sales. Look for opportunities to improve promotion performance. Refresh the screen to create another scenario. Make sure to respond immediately to my email confirmation (if you don't see it, double check your junk or spam folder). Privacy Policy: We hate spam & promise to never share your email.