18 07, 2019

Merchandising Strategies To Improve Kids Health

By |2019-07-22T17:50:00-06:00July 18th, 2019|Merchandising Effectiveness|

Our kids are our future and they are the future of the natural product's industry. We need to ensure that we don’t overlook them in our merchandising and marketing.  This country has a serious epidemic. Childhood obesity and other serious related problems plague our youth. Strategies that teach kids about the importance of healthy [...]

6 08, 2018

Is Private Label Good For Natural?

By |2019-03-22T19:47:58-06:00August 6th, 2018|Price/Promotion Optimization|

It depends on your strategy. Is it more important to have a high penny profit on select items or is it more important to have a long-term business building strategy that brings loyal customers into your store, and keeps them coming back?  All products are not created equal. Private label products have a place on [...]

28 05, 2018

How small brands can leverage Category Management, survive and thrive after an acquisition

By |2019-03-22T20:51:21-06:00May 28th, 2018|Category Leadership|

I get a lot of questions about what happens when a big company buys a small brand and whether that's a good thing or not. The answer is it depends. Let me explain, big brands and retailers tend to commoditize the consumer and the products. This one-size-fits-all approach to everything dilutes what makes natural [...]

9 05, 2018

12 Strategies and trends to compete effectively with healthy products

By |2019-03-22T20:58:15-06:00May 9th, 2018|Sales Funnel Magnification|

What are your goals for 2018?  Do they include more shopper foot traffic, full shopping baskets, happy loyal customers, and more sales? Natural products can help you reach those goals and compete more effectively in any economy. Natural (better for you) products are the fastest growing trend in retail.  Some estimates suggest that natural/organic [...]

10 01, 2018

Don’t Ignore Healthy Center Store Products

By |2019-03-23T09:06:15-06:00January 10th, 2018|Category Leadership|

Are you committing retail malpractice? Don’t ignore healthy center store products.  Most of us grew up believing that the healthy products could only be found along the parameter of the store. We were taught that any of the products in the center the store were either highly processed, chemically enhanced, or contained artificially fortified [...]

19 09, 2017

Natural products, your ticket to increased shopper loyalty and sustainable category sales

By |2019-03-23T11:07:22-06:00September 19th, 2017|Shopper/Loyalty Engagement Enhancement|

You never get a second chance to disappoint a customer!  Natural brands offer unique cutting-edge products focused on leading the way in healthier “better for you” trends. Now, more than ever, there is an opportunity for natural brands to take a leadership role in the categories they sell in. Natural products are responsible for [...]

3 08, 2017

Clean Label, Why It’s Important And What It Means To Shoppers – (hint, it’s all about perception)

By |2019-03-23T12:31:00-06:00August 3rd, 2017|Sales Funnel Magnification|

The term “natural” used to be the industry standard highlighting the better-for-you aspect of products and their ingredients.  It signified that the product was from nature or all natural.  It implied trust, quality, and purity.  The term went “viral” and every brand jumped on the natural bandwagon, including brands whose packaging was typically healthier [...]

18 07, 2017

Simple solutions to maximize broker/distributor effectiveness

By |2019-03-23T12:49:15-06:00July 18th, 2017|Sales Funnel Magnification|

Most brands have a love/hate relationship with their brokers and distributors. That's because brokers and distributors support multiple brands at the same time.  This means that they have a limited amount of time to focus their attention on your brand. Brokers and distributors provide a valuable service helping natural organic brands grow quickly and [...]

15 06, 2017

Can natural brands and retailers compete with and learn from successful mainstream CPG companies?

By |2019-03-23T13:12:24-06:00June 15th, 2017|Sales Funnel Magnification|

The quick answer is yes, BUT they need to step up their game! There is a seismic shift coming to the natural retail landscape. This will create a dramatic change to the go-to-market strategies used by natural brands and retailers. Whole Foods is in the process of adopting category management principles, the same strategies [...]

30 03, 2017

Organic: the Ultimate Clean Label Category Growth Driver for Natural Brands

By |2019-03-23T19:10:26-06:00March 30th, 2017|Sales Story Optimization|

Organic products are fueling sustained sales growth across most every category, leading both natural and Non-GMO in many cases. They represent perhaps the single best opportunity for brands to drive profitable growth for themselves and their retail partners. Total US Food sales (all outlets) were up only +1.9% in 2015 while organic sales were [...]