Merchandising Archives | Page 2 of 2 | BRAND SECRETS AND STRATEGIES
9 05, 2017

Effective merchandising strategies that grow sales and delight shoppers

By |2019-03-23T18:37:21-06:00May 9th, 2017|Merchandising Effectiveness|

Time-starved consumers want and appreciate retailers who make shopping easy and enjoyable. They don’t want to feel like they are on a scavenger hunt every shopping trip. Here are just a few simple strategies that brands and retailers can use to improve sales and shopper loyalty.  It is imperative that brands partner with retailers [...]

24 04, 2017

Assortment Strategies That Delight Customers

By |2019-03-23T18:46:44-06:00April 24th, 2017|Merchandising Effectiveness|

A retailer’s product assortment will help define the store’s mission and their unique value proposition — how they differentiate themselves in the market. • Have you ever wanted to maximize your product assortment? • How do you choose the right assortment to generate increased foot traffic when you have a limited space? • How do [...]

22 02, 2017

Avoid out-of-stocks to build shopper loyalty

By |2019-03-23T20:12:22-06:00February 22nd, 2017|Distribution Expansion|

Manufacturers lose tens of billions of dollars each year due to out of stocks. Reduce out-of-stocks, lost sales, and annoyed customers with this advice. Balancing shopper demand with controlling inventory has always been a struggle. Despite all available technology, shelves continually go empty during promotions.  This happens in all channels and with almost all [...]

11 11, 2016

Grow Sustainable Sales With These Merchandising Tips

By |2019-03-24T19:55:52-06:00November 11th, 2016|Merchandising Effectiveness|

Effective merchandising is essential to the long term health of your brand.  Retailer shelves are frequently the first impression consumers have of your products.  Make it a good one! Shelf Management Effective merchandising includes shelf management and product placement on retailer shelves. It maximizes category sales, drives shopper foot traffic, increases market shopper basket size, and [...]

17 05, 2016

Increase Sales With 7 Simple Organic Product Merchandising Strategies

By |2019-03-24T20:53:17-06:00May 17th, 2016|Merchandising Effectiveness|

By: Daniel Lohman, CPSA Published By Whole Foods Magazine Total store mainstream sales are up +1.9%—effectively flat across all departments. Meanwhile, organic product sales are up in the high double digits in every department. The health craze is exploding with consumers constantly looking for solutions to improve their health. Improving our diets with quality [...]

7 07, 2015

Merchandising 101 – Gaining Line of Site to Store Shelves – tools and best practices

By |2019-03-25T11:49:30-06:00July 7th, 2015|Merchandising Effectiveness, Video|

Proper merchandising is the most important aspect of any brands success.  The key to effective merchandising includes consumers being able to easily find your brand on retailer shelves.

25 02, 2015

Merchandising 101: The Value of Discipline onShelf

By |2019-03-25T11:56:25-06:00February 25th, 2015|Merchandising Effectiveness, Video|

The secret to success is that your products are easily found by consumers. Simply put, if your item isn't on the shelf, consumers can't buy it. Discipline on shelf is the strategy to maximize sales.

20 01, 2015

Merchandising 101 – Improving Brand Recognition with Effective Merchandising

By |2019-03-25T12:00:52-06:00January 20th, 2015|Merchandising Effectiveness, Video|

Best practices around retail shelving and product placement so that products are showcased and available to interested shoppers, ensure that brand merchandising strategies are properly executed at retail, and help retailers better meet the needs of their shoppers.

Loading...

Promotion Efficiency Calculator - How effective is your trade spending?

Hover over the question marks below:
25%
$
10%
$

What could you do with the additional $$,$$$?

Now, let’s give you the tools and resources to make this a reality!


Promotion Analysis Tool Lite

Event Detail

Trade Spending

Volume

Calculations

%
$
$
%
%
$
%
$
$
$
%
$
%
$
$
$
%
* Save each scenario to compare pre-event to actual event performance. Run as many different scenarios as you want. The goal is to reduce costs and maximize longterm sales. Look for opportunities to improve promotion performance. Refresh the screen to create another scenario. Make sure to respond immediately to my email confirmation (if you don't see it, double check your junk or spam folder). Privacy Policy: We hate spam & promise to never share your email.