24 12, 2018

The hazards of a poor product assortment

By |2019-03-22T18:34:27-06:00December 24th, 2018|Merchandising Effectiveness|

A category’s product assortment defines what the retailer wants to be known for,  a wide selection of better-for-you products, organic, plant-based, local, fresh, etc. Merchandising the right assortment of products is critical to creating happy, satisfied, loyal customers.  You want to make sure that your store has the right variety, selection, and quantity of [...]

17 12, 2018

Effective merchandising strategies, how to strengthen your shelf placement

By |2019-03-22T18:37:18-06:00December 17th, 2018|Merchandising Effectiveness|

You've worked hard to develop an amazing product that will revolutionize the industry and meet unmet consumer needs. You've also managed to gain distribution at key retailers and shoppers love your product. So, what are you doing to keep your product on store shelves? Most brands and retailers put all their effort and energy [...]

18 01, 2018

The Important Role Of Small Natural Retailers

By |2019-03-23T09:03:45-06:00January 18th, 2018|Brand Engagement|

The importance of independent food retailers cannot be overemphasized, but they are frequently overlooked. Some larger retailers forget that they were once small independent retailers as well. Independent retailers, and especially those in the natural space, are the lifeblood of the communities they serve. They typically have a strong commitment to the community, sustainability, [...]

11 10, 2017

SECRETS 007 Effective Merchandising Strategies to grow sales and shopper loyalty with Mat Brogie from Repsly

By |2019-03-15T14:04:39-06:00October 11th, 2017|Merchandising Effectiveness, Podcast|

This week I had an opportunity focus on a topic that is near and dear to all of you - merchandising.  I spoke with an expert who works with thousands of companies and their merchandisers.  This week I spoke with Mat Brogie.  Mat is the COO of Repsly, a company with [...]

13 09, 2017

SECRESTS 002 Strategies to help your natural organic brand stand out on a crowded retailers shelf with Daniel Lohman of Brand Secrets and Strategies

By |2019-03-15T14:14:24-06:00September 13th, 2017|Merchandising Effectiveness, Podcast|

Thank you for joining me for the second episode of the Brands Secrets and Strategies podcasts.  Today we are going to slow things down a bit and begin unpacking some of the key concepts and strategies that will be the theme of much of the shows going forward. I first want [...]

30 08, 2017

Shelf placement, the key to attracting customers and growing sales

By |2019-03-23T11:20:15-06:00August 30th, 2017|Shopper/Loyalty Engagement Enhancement|

Shelf placement, the key to attracting customers and growing sales A brand's shelf presence is one of the most important marketing tools to ensure your success. Follow these important tips to get the best shelf placement. You’ve worked hard to create an innovative product that consumers want. The next step is to get it [...]

19 07, 2017

Merchandising strategies to help your brand stand out on a crowded shelf

By |2019-03-23T12:45:41-06:00July 19th, 2017|Merchandising Effectiveness, Video|

This presentation builds on the previous two webinars: Effective strategies to get your brand on retailer’s shelves. You’ve worked hard to get your product on retailers shelves, now what?  Now you need to help your products be easily found. You can’t afford to allow shoppers to overlook your products in favor of your [...]

26 05, 2017

Take the mystery out of getting your products found – why your shelf presence matters

By |2019-03-23T18:20:50-06:00May 26th, 2017|Distribution Expansion|

Shoppers can’t buy what they can’t find. Seems obvious but most brands fail to make it easy for shoppers to find their products on retailer’s shelves, even with a single chain. This includes the way they are merchandised and the stores they are sold in. Both are critical to every brand’s success. We’ve all [...]

18 05, 2017

Happy with your brand sales? If not, blame your merchandising

By |2019-03-23T18:28:28-06:00May 18th, 2017|Merchandising Effectiveness|

I've never mentored, talked to, or worked with a brand who told me they did not want any additional sales. One of the first lessons I learned early in my career was that nothing happens until someone buys something. Shelf placement and distribution are the two most fundamental predictors of a brands success or [...]