20 08, 2019

SECRETS 140 Trade Marketing Strategies That Grow Sales And Profits With Daniel Lohman From Brand Secrets And Strategies

By |2019-08-20T11:45:57-06:00August 20th, 2019|Podcast, Trade Marketing ROI Increase|

Trade marketing includes everything required to promote your brand. It's your growth engine and the largest item on your P&L. Most trade spending is wasted. Every brand seeks to maximize their promotional ROI. There is a better way to grow sales & profits. Welcome. I want to thank you for listening. [...]

28 01, 2019

Maximize Promotion Effectiveness To Grow Sales And Compete More Effectively

By |2019-03-20T19:56:34-06:00January 28th, 2019|Trade Marketing ROI Increase|

Every dollar spent to get your products into the hands of shoppers falls under the umbrella of trade marketing. The challenge is that most promotional spending is largely ineffective and wasted. Effective promotions expand your brand's runway, grows sustainable sales and it maximizes your promotional ROI.  Trade marketing encompasses every effort required to get [...]