Maximize Promotion Effectiveness Archives | BRAND SECRETS AND STRATEGIES
13 07, 2020

SECRETS 200 Trade Promotion Review Strategies – Where To Begin And What To Focus On, Dan Lohman With Brand Secrets And Strategies

By |2020-07-19T12:08:40-06:00July 13th, 2020|Podcast, Trade Marketing ROI Increase|

Proven strategics to scale your brand and eliminate wasted spending. $244 Billion was spent on promotions in 2017 earning a meager 2.4% sales increase. Don’t be another statistic. Let’s fix that! There is a better way to confidently grow sales and profits

7 06, 2020

SECRETS 194 8 Proven Strategies To Maximize Trade Marketing ROI And Increase Brand Awareness, Dan Lohman With Brand Secrets And Strategies

By |2020-06-08T20:51:22-06:00June 7th, 2020|Podcast, Trade Marketing ROI Increase|

20 08, 2019

SECRETS 140 Trade Marketing Strategies That Grow Sales And Profits With Daniel Lohman From Brand Secrets And Strategies

By |2020-04-05T15:30:01-06:00August 20th, 2019|Podcast, Trade Marketing ROI Increase|

Trade marketing includes everything required to promote your brand. It's your growth engine and the largest item on your P&L. Most trade spending is wasted. Every brand seeks to maximize their promotional ROI. There is a better way to grow sales & profits. Welcome. I want to thank you for listening. [...]

28 01, 2019

Maximize Promotion Effectiveness To Grow Sales And Compete More Effectively

By |2020-02-05T11:07:10-07:00January 28th, 2019|Trade Marketing ROI Increase|

Every dollar spent to get your products into the hands of shoppers falls under the umbrella of trade marketing. The challenge is that most promotional spending is largely ineffective and wasted. Effective promotions expand your brand's runway, grows sustainable sales and it maximizes your promotional ROI.  Trade marketing encompasses every effort required to get [...]

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Promotion Efficiency Calculator - How effective is your trade spending?

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What could you do with the additional $$,$$$?

Now, let’s give you the tools and resources to make this a reality!


Promotion Analysis Tool Lite (Trade Promotion ROI Calculator)

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* Save each scenario to compare pre-event to actual event performance. Run as many different scenarios as you want. The goal is to reduce costs and maximize longterm sales. Look for opportunities to improve promotion performance. Refresh the screen to create another scenario. Make sure to respond immediately to my email confirmation (if you don't see it, double check your junk or spam folder). Privacy Policy: We hate spam & promise to never share your email.