30 04, 2019

Celebrate real food – it all begins with the farmer

By |2019-04-30T04:29:59-06:00April 30th, 2019|Tip Of The Week|

Shoppers want authentic products they can trust. That requires transparency. It all begins with the farmer. They produce the building block of your products, are critical to your success and they can help amplify your brand selling story. Here’s how, your goal is to build a closely connected relationship with your shoppers. You need [...]

29 04, 2019

SECRETS 124 Your success as a brand begins with a farmer. Celebrating real food with Phil Lempert The Supermarket Guru

By |2019-06-01T19:08:07-06:00April 29th, 2019|Podcast, Sales Story Optimization|

Farmers provide the raw building blocks for brands. Many consumers don't know where their food comes from beyond a supermarket. Celebrating the important role farmers play in our food system needs to be an integral part of your selling story and mission. Welcome and thank you for listening. As you know, [...]