20 02, 2019

Your brand strategy should be every bit as innovative as the ingredients in your package

By |2019-02-20T19:38:21+00:00February 20th, 2019|Tip Of The Week|

There is an easy way and a hard way to do just about anything. Growing a brand takes hard work but it does not need to be difficult. Over 80% of natural brands fail within their first year. This is usually a result of not having a solid well thought-out business strategy and poor [...]

12 02, 2019

SECRETS 112 Help Shoppers Find Your Products With The Right Assortment with Dan Lohman from Brand Secrets and Strategies

By |2019-02-13T14:43:47+00:00February 12th, 2019|Podcast, Sales Funnel Magnification|

Every new item introduction requires that one item be discontinued. You have a simple choice, either manage your distribution and merchandising or trust it to anyone but you. Don’t make the fatal mistake of entrusting your brand's future to your competitor. You never get a second chance to disappoint a customer. Getting your products [...]

29 01, 2019

An effective promotional strategy can add rocket fuel to your growth. The opposite can kill it

By |2019-01-31T07:21:40+00:00January 29th, 2019|Tip Of The Week|

Effectively managing your promotions is the easiest way to grow sales, gain additional runway, and more accurately predict and forecast sales. All brands struggle with this - especially natural brands. There are limited resources to help brands accurately measure promotional effectiveness - for all brands.  Smaller brands are at a significant competitive disadvantage here. [...]

29 01, 2019

SECRETS 108 Maximize Promotion Effectiveness To Grow Sales with Dan Lohman of Brand Secrets and Strategies

By |2019-02-07T12:26:30+00:00January 29th, 2019|Podcast, Trade Marketing ROI Increase|

Promotions are supposed to fuel your sales and introduce your brand to new shoppers. Over 70% of promotions fail to drive sustainable sales. This can derail or even bankrupt a brand. What if I told you there was a better way. Interested? Remember, this podcast is about you and it's for you. The goal [...]

28 01, 2019

Maximize Promotion Effectiveness To Grow Sales And Compete More Effectively

By |2019-02-20T08:40:04+00:00January 28th, 2019|Trade Marketing ROI Increase|

Every dollar spent to get your products into the hands of shoppers falls under the umbrella of trade marketing. The challenge is that most promotional spending is largely ineffective and wasted. Effective promotions expand your brand's runway, grows sustainable sales and it maximizes your promotional ROI.  Trade marketing encompasses every effort required to get [...]

22 01, 2019

SECRETS 106 A Blueprint To Ensure Category Growth with Daniel Lohman of Brand Secrets and Strategies

By |2019-02-07T12:30:11+00:00January 22nd, 2019|Podcast, Sales/Profit Growth|

A picture is worth a thousand words. The first impression shoppers have of your brand is on a store shelf - make it a good one! An effective merchandising strategy can make it easier for shoppers to buy your products and add rocket fuel to your growth. To sell more and grow beyond other [...]

21 01, 2019

Healthy brands attract shoppers and fuel sustainable category growth

By |2019-02-06T04:55:47+00:00January 21st, 2019|Sales/Profit Growth|

This article focuses on the health of your brand and not the healthy ingredients you use to make it. The health of your brand determines how long your brand will be around; weeks, months, years, or decades. The health of your brand determines your value to shoppers, to retailers, and it’s what you take to [...]

15 01, 2019

SECRETS 105 Brands need to have a clear and compelling message that resonates with shoppers with Daniel Lohman of Brand Secrets and Strategies

By |2019-02-07T12:31:56+00:00January 15th, 2019|Podcast, Sales Story Optimization|

Nothing is more important to a brand than the customer. Your brand story needs to resonate with shoppers just as much as the ingredients - beyond a retailer’s shelf. Brands who can personalize their messaging have the potential of going viral. I really appreciate you for listening. Don't forget, at the end of the [...]

14 01, 2019

Land more shelf space with the perfect sales pitch

By |2019-02-20T08:45:07+00:00January 14th, 2019|Sales Story Optimization|

As competition increases, especially in natural, so does the expectation retailers have of the brands they carry. Does your brand sales story resonate? "Shoppers don’t buy your products because your mission and values align with them, they buy your products because their mission and values align with your brand” Most brands messaging focuses on [...]

8 01, 2019

SECRETS 104 The Essential New Item Checklist – The Recipe For Success with Daniel Lohman of Brand Secrets and Strategies

By |2019-02-07T12:33:33+00:00January 8th, 2019|Podcast, Sales Story Optimization|

New product innovation is the lifeblood of every brand. New products fuel sustainable growth, attracts new shoppers and increases brand awareness. Know the critical steps to get your product on more retailer’s shelves and into the hands of more shoppers. Welcome, I really want to thank you for listening. It’s the beginning of a [...]