18 07, 2019

Merchandising Strategies To Improve Kids Health

By |2019-07-22T17:50:00-06:00July 18th, 2019|Merchandising Effectiveness|

Our kids are our future and they are the future of the natural product's industry. We need to ensure that we don’t overlook them in our merchandising and marketing.  This country has a serious epidemic. Childhood obesity and other serious related problems plague our youth. Strategies that teach kids about the importance of healthy [...]

22 06, 2019

Strategic experimentation – strategies to maximize your retail merchandising

By |2019-06-23T16:02:17-06:00June 22nd, 2019|Merchandising Effectiveness|

To begin with, I suggest every store needs to have a competitive set. A competitive set is a merchandising strategy that helps you compete more effectively in your market. Let me explain.  When a shopper comes into your store, they compare your product selection, merchandising and pricing to your local competitors. You should ideally [...]

9 04, 2019

Focus on the shopper journey – it begins with your merchandising strategy

By |2019-04-09T10:42:26-06:00April 9th, 2019|Tip Of The Week|

The first impression shoppers have of your brand is frequently on a store shelf - make it a good one!  The shopper journey has changed. Brands cannot afford to overlook any aspect of the shopper journey. Brands cannot afford to guess when it comes to meeting their shopper's needs and wants. This is one [...]

9 04, 2019

SECRETS 121 Make It Easy For Shoppers To Find Your Products With Daniel Lohman From Brand Secrets And Strategies

By |2019-06-01T19:21:07-06:00April 9th, 2019|Merchandising Effectiveness, Podcast|

Merchandising is one of the most important pillars of any brand strategy. Your goal is to make it easy for shoppers to find and buy your products. Overlooking this in one store can derail a brand. Learn how to guide stores to grow sales with your brand. Merchandising Strategies to Increase [...]

8 04, 2019

Make It Easy For Shoppers To Find Your Products

By |2019-04-16T15:40:17-06:00April 8th, 2019|Merchandising Effectiveness|

Merchandising Strategies to Increase Sales and Shoppers. The primary goal for every brand needs to be to make it easier for shoppers to find your products wherever they shop. Consumers want and appreciate retailers who make shopping easy, convenient, and stress-free, saving them valuable time and money. Shoppers literally have unlimited choices when it [...]

3 04, 2019

Critical Merchandising Strategies To Grow Sales With Plant-Based Products

By |2019-04-08T16:58:44-06:00April 3rd, 2019|Merchandising Effectiveness|

Plant-based is perhaps THE fastest growing segment in natural. It is also one of the more confusing segments from the shopper's perspective. So, how do you leverage the strength of this growing trend to maximize category sales, increase shopper traffic in your store, and compete more effectively against mainstream threats?   There is a [...]

2 04, 2019

Loyal Shoppers Are The Key To Growing Sustainable Sales

By |2019-04-02T11:30:19-06:00April 2nd, 2019|Tip Of The Week|

The most important thing every brand needs is shoppers. Without them, you do not have a brand.  You hope that your brand will go viral and that it will become an overnight success. The question is how do you grow your brand without going broke in the process? Your merchandising strategy can do more [...]

2 04, 2019

SECRETS 120 Convert Occasional Customers Into Loyal Shoppers To Grow Sustainable Sales With Daniel Lohman From Brand Secrets And Strategies

By |2019-06-01T19:24:46-06:00April 2nd, 2019|Merchandising Effectiveness, Podcast|

The real strength of your brand is the shopper who buys it. Better yet, the loyal shopper who evangelizes it and celebrates it with all their friends. These testimonials are a powerful bargaining chip when working with retailers. Learn why this matters.   How do you convert occasional customers into loyal [...]

1 04, 2019

Convert Occasional Customers Into Loyal Shoppers To Grow Sustainable Sales

By |2019-04-06T12:05:37-06:00April 1st, 2019|Merchandising Effectiveness|

How do you convert occasional customers into loyal shoppers? This is a question I get asked a lot. What's interesting about this question is that most of the people who ask me this think about how it relates to an in-store demo or a marketing program, or some sort of shopper loyalty program. My [...]

18 06, 2018

Getting To First Base – With Consumers

By |2019-03-22T20:10:28-06:00June 18th, 2018|Distribution Expansion|

Most of us spend our days constantly looking to make a dramatic improvement in whatever project we’re working on. We see our competition getting ahead but can't seem to find ways in our busy schedule to keep up. As a result, this creates a lot of stress and can act as a huge distraction [...]