24 12, 2018

The hazards of a poor product assortment

By |2019-03-22T18:34:27-06:00December 24th, 2018|Merchandising Effectiveness|

A category’s product assortment defines what the retailer wants to be known for,  a wide selection of better-for-you products, organic, plant-based, local, fresh, etc. Merchandising the right assortment of products is critical to creating happy, satisfied, loyal customers.  You want to make sure that your store has the right variety, selection, and quantity of [...]

7 02, 2018

SECRETS 025 The cornerstone of every successful brand – distribution what you need to know to grow sales with Daniel Lohman of Brand Secrets and Strategies

By |2019-03-15T12:23:16-06:00February 7th, 2018|Distribution Expansion, Podcast|

The cornerstone of every brand's success is happy customers. Ensure that your products can be found where they shop. Nothing happens until someone buys your product & shoppers can't buy what they can't find. Learn to grow sales by increasing distribution Today I want to talk to you about distribution. This [...]

6 12, 2017

SECRETS 017 The #1 reason most brands fail and how to avoid this fatal mistake with Daniel Lohman of Brand Secrets and Strategies

By |2019-03-15T13:21:20-06:00December 6th, 2017|Distribution Expansion, Podcast|

An effective distribution strategy is the essential path to growing sustainable sales. If consumers can't find your product, they can't buy it. Getting your product into the hands of more shoppers begins with consumers finding it on retailers shelves. Today, I want to talk to you about the most important aspect [...]

12 06, 2017

You never get a second chance to disappoint a customer! OUT-OF-STOCKS – a multibillion dollar opportunity

By |2019-03-23T13:18:02-06:00June 12th, 2017|Distribution Expansion|

Customers want what they want when they want it.  If they can’t find what they are looking for, they will shop your competition or buy your competitor’s products. Consumers typically shop at many stores across several channels to find all the items on their shopping list.  The objective of every savvy retailer is to [...]

26 05, 2017

Take the mystery out of getting your products found – why your shelf presence matters

By |2019-03-23T18:20:50-06:00May 26th, 2017|Distribution Expansion|

Shoppers can’t buy what they can’t find. Seems obvious but most brands fail to make it easy for shoppers to find their products on retailer’s shelves, even with a single chain. This includes the way they are merchandised and the stores they are sold in. Both are critical to every brand’s success. We’ve all [...]

12 04, 2017

Increase Sales with The Right Assortment

By |2019-03-23T18:59:09-06:00April 12th, 2017|Merchandising Effectiveness|

Ever been frustrated when your store discontinues or is out of stock on your favorite brand or item? There is nothing more frustrating to shoppers than to learn that their favorite item is out of stock or that it was discontinued. From the shopper’s point of view, it’s similar to being ignored while standing at [...]

28 01, 2017

The Importance Of Natural Organic Products In Traditional Retail

By |2019-03-23T20:45:53-06:00January 28th, 2017|Sales Funnel Magnification, Video|

Natural and organic products are responsible for growing sales in almost every category. Shoppers are now able to find natural organic products in every channel in most every retailer including Drug, Mass, and Convenience. Total Store all outlet sales are up +2.2%. Food represents 60.6% of total store sales, up +1.9%. Natural food represents [...]

25 02, 2015

Merchandising 101: The Value of Discipline onShelf

By |2019-03-25T11:56:25-06:00February 25th, 2015|Merchandising Effectiveness, Video|

The secret to success is that your products are easily found by consumers. Simply put, if your item isn't on the shelf, consumers can't buy it. Discipline on shelf is the strategy to maximize sales.