19 02, 2019

SECRETS 114 Innovative Proven Strategies To Exponentially Multiply Sales With Dan Lohman From Brand Secrets And Strategies

By |2019-03-14T16:11:51-06:00February 19th, 2019|Category Leadership, Podcast|

Your brand strategy needs to be as innovative as your marketing and the ingredients in your products. If you don’t want to be lost in a sea of me-too brands, go beyond the strategies big brands rely on. True Category Management is the great equalizer. Do you want to blend into [...]

4 10, 2018

SECRETS 090 Proven strategies to maximize trade marketing ROI with Daniel Lohman of Brand Secrets and Strategies

By |2019-03-14T17:36:29-06:00October 4th, 2018|Podcast, Trade Marketing ROI Increase|

Trade marketing encompasses everything required to get your products into shoppers hands. Maximizing trade effectiveness combined with digital strategies is the best way to get your products onto more retailers shelves and into the hands of more shoppers.  Trade marketing encompasses everything required to get your products into shoppers hands. This [...]

10 08, 2018

SECRETS 076 Proven merchandising strategies used by category leaders that win over retailers with Daniel Lohman of Brand Secrets and Strategies

By |2019-03-22T19:44:44-06:00August 10th, 2018|Category Leadership, Podcast|

If you need brain surgery you go to a specialist, yet brands continue to rely on brokers, agencies, etc for their insights. Their capabilities are no match for big brands. If you want to play at the level of big brands, you need to BE AT THEIR LEVEL. Today I have something really exciting [...]

2 08, 2018

SECRETS 074 Using the consumer decision tree to boost shopper loyalty with Daniel Lohman of Brand Secrets and Strategies

By |2019-03-14T18:08:01-06:00August 2nd, 2018|Category Leadership, Podcast|

Real shopper loyalty is not something that can be purchased through promotions or embossed on a plastic card. It is earned by consistently delivering exceptional value, trust, and loyalty. This gives brands a substantial competitive advantage on shelf.  Before I begin, I want to remind you that there's a free downloadable [...]