9 07, 2019

Category Review Strategies To Grow Sales And Profits

By |2019-07-09T09:07:44-06:00July 9th, 2019|Tip Of The Week|

Category reviews are expected by most retailers. They are one of the most underutilized opportunities to differentiate your brand and explode sales. It begins with a collaborative retailer brand relationship/partnership.  Retailers want and need actionable insights that increase sales, shopper traffic, and give them a distinct competitive advantage. They want collaborative strategic partnerships with [...]

9 07, 2019

SECRETS 134 Category Review Strategies To Grow Sales And Profits With Daniel Lohman From Brand Secrets And Strategies

By |2019-07-09T09:00:03-06:00July 9th, 2019|Category Leadership, Podcast|

Category reviews are expected by most retailers. They are one of the most underutilized opportunities to differentiate your brand and explode sales. It begins with a collaborative retailer brand relationship/partnership. Maximize every opportunity! Welcome. You worked hard to create a product that will disrupt the category, that will change the way [...]

20 08, 2018

Category tactics to increase sales – how to go from strategy to action

By |2019-03-22T19:39:05-06:00August 20th, 2018|Category Leadership|

Shoppers have virtually unlimited number of choices when it comes to where they shop and how they shop. It is therefore critical that they have consistent, clear, easy to understand messaging that resonates with shoppers. This all begins with where and how retailers merchandise key categories in their stores. The foundation of this strategy [...]