12 07, 2017

5 strategies to grow your brand and get noticed

By |2019-03-23T12:53:17-06:00July 12th, 2017|Sales Funnel Magnification|

Shoppers can’t buy what they can’t find.  I’ve been saying this now for years.  Having your products on retailer’s shelves is the key to every brand’s success.  Sales are multiplied many times by the number of retailer shelves shoppers can purchase your products on.  It is also the key to every effective marketing and [...]

6 07, 2017

True Category Management – Strategic Selling In A Competitive World

By |2019-03-23T12:58:37-06:00July 6th, 2017|Sales Story Optimization|

As competition increases so does the expectation of natural and mainstream retailers and consumers. This is even more true now as natural retailers begin to adopt True Category Management.  The key to success begins with a strategy that is later focused on the consumer. The shopper - the foundation of every successful selling strategy  [...]

19 06, 2017

Effective Strategies to Get Your Brand on Retail Shelves

By |2019-03-23T13:07:04-06:00June 19th, 2017|Category Leadership|

Are you tired of being treated as an ATM by retailers, brokers, and distributors? Remember that their success is based on how well they help you succeed.  They need you as much as you need them. The key to every brand’s success is your ability to be found by shoppers wanting your products.  Shoppers [...]

15 06, 2017

Can natural brands and retailers compete with and learn from successful mainstream CPG companies?

By |2019-03-23T13:12:24-06:00June 15th, 2017|Sales Funnel Magnification|

The quick answer is yes, BUT they need to step up their game! There is a seismic shift coming to the natural retail landscape. This will create a dramatic change to the go-to-market strategies used by natural brands and retailers. Whole Foods is in the process of adopting category management principles, the same strategies [...]

12 06, 2017

Grow sales and compete more effectively with strategic partnerships – how to defend against “mass slippage”

By |2019-03-23T18:08:54-06:00June 12th, 2017|Sales/Profit Growth|

Natural products are growing sales across every channel and every category. At the heart of all things natural is the natural retailer. Natural retailers are the launch pad for the most disruptive brands and emerging trends and concepts. This is where the real innovation first appears. There is no dispute that natural retailers “do [...]

6 05, 2017

Know the true value of your promotion

By |2019-03-23T18:43:43-06:00May 6th, 2017|Price/Promotion Optimization|

Do you know the value of your promotions and whether they are reaching their intended target consumers? Most every CPG company runs promotions but are they always effective? Most are not! CPG manufacturers run promotions to increase brand awareness, increase foot traffic, support retailers, drive sales, reward loyal customers, and to load consumer’s pantries (pantry loading [...]

19 04, 2017

Analytics, the cornerstone of brand success

By |2019-03-23T18:51:46-06:00April 19th, 2017|Resource Integration|

Analytics, both basic and advanced, are at the heart of category management. As a road map to achieving your goals, they encompass all aspects of trade management, business planning, assortment analysis, and consumer awareness. When applied correctly, they provide invaluable business insights and actionable recommendations. Analytics is a very broad term that encompasses a [...]

7 03, 2017

Using “Big Data” to grow your natural brand

By |2019-03-23T19:52:20-06:00March 7th, 2017|Resource Integration|

You’ve been told that you need to purchase syndicated data to help support your brand at retail by the retailer, your broker, your investors, your distributor, etc.  The question is what do you need and how do you use it? Most brands think canned topline reports that rank their brand against other brands in [...]

25 01, 2017

4 simple solutions to maximize promotions

By |2019-03-23T20:54:58-06:00January 25th, 2017|Price/Promotion Optimization|

Don't let fears about promotion pricing, distribution, and merchandising keep you up at night. Follow these four simple solutions to maximize every selling opportunity. Have you ever agonized over a decision only to make the wrong choice? Have you ever wanted to undo a business mistake? Have you ever wished for a "do over"? [...]

19 01, 2017

8 surefire strategies to grow sales and profits

By |2019-03-23T21:02:46-06:00January 19th, 2017|Category Leadership|

Strategies are what differentiates competing brands and retailers.  It’s what makes them stand out on the shelf and it’s what draws shoppers to them.  We’ve all seen our favorite brands fail and fade away.  There are many reasons for this and they all have to do with the strategies brands and retailers use. My [...]