6 02, 2019

The Blueprint To Your Success Requires You To KNOW YOUR NUMBERS!

By |2019-03-25T21:07:32-06:00February 6th, 2019|Tip Of The Week|

It’s not enough to make an amazing product that will revolutionize the way we eat. Business is complicated both in online and in traditional retail. The more you know, the more effective you will be when it comes to growing sustainable sales by getting your products on more store shelves and into the hands [...]

9 05, 2018

12 Strategies and trends to compete effectively with healthy products

By |2019-03-22T20:58:15-06:00May 9th, 2018|Sales Funnel Magnification|

What are your goals for 2018?  Do they include more shopper foot traffic, full shopping baskets, happy loyal customers, and more sales? Natural products can help you reach those goals and compete more effectively in any economy. Natural (better for you) products are the fastest growing trend in retail.  Some estimates suggest that natural/organic [...]

25 04, 2018

8 Strategies To Maximize Trade Marketing ROI

By |2019-03-22T21:02:42-06:00April 25th, 2018|Trade Marketing ROI Increase|

Trade marketing is typically the single largest line item on a company’s income sheet, but how do you know if your trade marketing is effective? Most promotions are ineffective and fail to encourage new shopper trials - the primary goal of every promotion.  While rewarding loyal shoppers to make repeat purchases can prove beneficial, [...]

14 04, 2018

11 Key Strategies To Increase Your Market Basket Size And Grow Sales

By |2019-03-22T21:08:32-06:00April 14th, 2018|Sales Funnel Magnification|

The term "market basket "(or shopping basket) is perhaps one of the most important terms in retail. The market basket includes all of the items Shoppers purchase on each shopping trip. The reason this matters so much is that health conscious natural organic shoppers spend more than regular shoppers.  For example, a shopper purchasing [...]

19 09, 2017

Natural products, your ticket to increased shopper loyalty and sustainable category sales

By |2019-03-23T11:07:22-06:00September 19th, 2017|Shopper/Loyalty Engagement Enhancement|

You never get a second chance to disappoint a customer!  Natural brands offer unique cutting-edge products focused on leading the way in healthier “better for you” trends. Now, more than ever, there is an opportunity for natural brands to take a leadership role in the categories they sell in. Natural products are responsible for [...]

2 08, 2017

The key to winning loyal shoppers in the digital age

By |2019-03-23T12:36:12-06:00August 2nd, 2017|Shopper/Loyalty Engagement Enhancement|

Shoppers now have more information at their fingertips than ever before. This is a challenge for retailers who do not have a digital footprint.  Content is king, always.  Content includes all the relevant information about your product including different ways to enjoy it. It can improve the retailer’s ability to educate and support its [...]

12 07, 2017

5 strategies to grow your brand and get noticed

By |2019-03-23T12:53:17-06:00July 12th, 2017|Sales Funnel Magnification|

Shoppers can’t buy what they can’t find.  I’ve been saying this now for years.  Having your products on retailer’s shelves is the key to every brand’s success.  Sales are multiplied many times by the number of retailer shelves shoppers can purchase your products on.  It is also the key to every effective marketing and [...]

6 07, 2017

True Category Management – Strategic Selling In A Competitive World

By |2019-03-23T12:58:37-06:00July 6th, 2017|Sales Story Optimization|

As competition increases so does the expectation of natural and mainstream retailers and consumers. This is even more true now as natural retailers begin to adopt True Category Management.  The key to success begins with a strategy that is later focused on the consumer. The shopper - the foundation of every successful selling strategy  [...]

19 06, 2017

Effective Strategies to Get Your Brand on Retail Shelves

By |2019-03-23T13:07:04-06:00June 19th, 2017|Category Leadership|

Are you tired of being treated as an ATM by retailers, brokers, and distributors? Remember that their success is based on how well they help you succeed.  They need you as much as you need them. The key to every brand’s success is your ability to be found by shoppers wanting your products.  Shoppers [...]

15 06, 2017

Can natural brands and retailers compete with and learn from successful mainstream CPG companies?

By |2019-03-23T13:12:24-06:00June 15th, 2017|Sales Funnel Magnification|

The quick answer is yes, BUT they need to step up their game! There is a seismic shift coming to the natural retail landscape. This will create a dramatic change to the go-to-market strategies used by natural brands and retailers. Whole Foods is in the process of adopting category management principles, the same strategies [...]