Business Strategy Archives | BRAND SECRETS AND STRATEGIES
20 07, 2020

SECRETS 201 Adam Hertel With Summit Sales Consulting, How To Explode Sales During A Pandemic

By |2020-07-20T15:05:01-06:00July 20th, 2020|Podcast, Sales/Profit Growth|

The best way to explode sales is to leverage expert insights and best practice strategies with a proven track record. Hiring top talent full-time is really expensive. Fractional (À la cart) experts provide high level affordable support to rocket sales

14 04, 2020

SECRETS 183 How Do You Future Proof Your Store In Uncertain Times, Dan Lohman With Brand Secrets And Strategies

By |2020-04-14T14:29:40-06:00April 14th, 2020|Category Leadership, Podcast|

No one knows how the virus will impact shopper behaviors & how this will affect your sales. People still need to eat. They want healthy products more now than ever. Make it easier for your customers to find and buy the products they want, your brand! [...]

3 09, 2019

SECRETS 142 Michael J. O’Donnell With The Belmullet Food & Beverage Group, Sales Success Begins With A Solid Business Plan

By |2020-04-05T14:13:08-06:00September 3rd, 2019|Podcast, Sales Funnel Magnification|

A business plan is your recipe for success. A blueprint that anyone can follow to manage and grow your brand in your absence. The result is having a clear roadmap pointing you toward your target objectives including sales, profit, & distribution goals. Welcome. I spend a lot of time talking about [...]

14 05, 2019

A Well Defined Business Strategy Will Add Rocket Fuel To Your Growth

By |2019-05-14T16:33:59-06:00May 14th, 2019|Tip Of The Week|

Your business strategy is your roadmap to success. It will help keep you from getting distracted and keep your brand from getting derailed. It should keep you on the path toward achieving your goals.  A well written and well-defined business strategy can help you get your product on more store shelves and into the [...]

14 05, 2019

SECRETS 126 Dustin Finkel With KAPOP, A Well Defined Business Strategy Will Add Rocket Fuel To Your Growth

By |2020-04-26T10:29:36-06:00May 14th, 2019|Category Leadership, Podcast|

Small brands tend to overlook the importance of goal setting. They are the primary component of a solid business plan. They need to contain clear, specific and timely objectives that can be measured. Learn what you need to know to grow and thrive. Small brands tend to overlook the importance [...]

6 02, 2019

The Blueprint To Your Success Requires You To KNOW YOUR NUMBERS!

By |2019-03-25T21:07:32-06:00February 6th, 2019|Tip Of The Week|

It’s not enough to make an amazing product that will revolutionize the way we eat. Business is complicated both in online and in traditional retail. The more you know, the more effective you will be when it comes to growing sustainable sales by getting your products on more store shelves and into the hands [...]

9 05, 2018

12 Strategies and trends to compete effectively with healthy products

By |2019-03-22T20:58:15-06:00May 9th, 2018|Sales Funnel Magnification|

What are your goals for 2018?  Do they include more shopper foot traffic, full shopping baskets, happy loyal customers, and more sales? Natural products can help you reach those goals and compete more effectively in any economy. Natural (better for you) products are the fastest growing trend in retail.  Some estimates suggest that natural/organic [...]

25 04, 2018

8 Strategies To Maximize Trade Marketing ROI

By |2019-03-22T21:02:42-06:00April 25th, 2018|Trade Marketing ROI Increase|

Trade marketing is typically the single largest line item on a company’s income sheet, but how do you know if your trade marketing is effective? Most promotions are ineffective and fail to encourage new shopper trials - the primary goal of every promotion.  While rewarding loyal shoppers to make repeat purchases can prove beneficial, [...]

14 04, 2018

11 Key Strategies To Increase Your Market Basket Size And Grow Sales

By |2020-07-11T13:09:14-06:00April 14th, 2018|Sales Funnel Magnification|

The term "market basket "(or shopping basket) is perhaps one of the most important terms in retail. The market basket includes all of the items Shoppers purchase on each shopping trip. The reason this matters so much is that health conscious natural organic shoppers spend more than regular shoppers.  For example, a shopper purchasing [...]

19 09, 2017

Natural products, your ticket to increased shopper loyalty and sustainable category sales

By |2019-03-23T11:07:22-06:00September 19th, 2017|Shopper/Loyalty Engagement Enhancement|

You never get a second chance to disappoint a customer!  Natural brands offer unique cutting-edge products focused on leading the way in healthier “better for you” trends. Now, more than ever, there is an opportunity for natural brands to take a leadership role in the categories they sell in. Natural products are responsible for [...]


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