26 11, 2018

The benefits of a strong collaborative manufacturer/retailer relationship

By |2018-12-05T09:49:14+00:00November 26th, 2018|Sales Funnel Magnification|

Selling in the natural channel means wanting more; greater transparency, simple easy to read and understand labeling, high quality ingredients, a commitment to fair trade, a high degree of integrity in the way we conduct ourselves, and a commitment to sustainability.  The level of innovation and creativity that companies put into their brands, their [...]

5 11, 2018

4 Digital Strategies To Maximize Trade Marketing ROI

By |2018-11-05T20:19:20+00:00November 5th, 2018|Trade Marketing ROI Increase|

Trade marketing is typically the single largest line item on a company’s income sheet, but how do you know if your trade marketing is effective? Most promotions are ineffective and fail to encourage new shopper trials – the primary goal of every promotion.  While rewarding loyal shoppers to make repeat purchases can prove beneficial, [...]

13 08, 2018

Building a strong foundation in true category management

By |2018-08-14T19:24:09+00:00August 13th, 2018|Category Leadership|

I'm often asked what “true category management” is and why I differentiate it by adding the word “true”. Most natural companies that I've spoken and worked with think of category management as the person pulling canned top-line reports and keeping retailers shelves full. My intention is to broaden and expand the definition of true [...]

6 08, 2018

Is Private Label Good For Natural?

By |2018-08-07T14:04:27+00:00August 6th, 2018|Price/Promotion Optimization|

It depends on your strategy. Is it more important to have a high penny profit on select items or is it more important to have a long-term business building strategy that brings loyal customers into your store, and keeps them coming back?  All products are not created equal. Private label products have a place on [...]

30 07, 2018

The natural channel, innovation that focuses on real consumers

By |2018-07-31T22:03:47+00:00July 30th, 2018|Brand Engagement|

New healthy focused product innovation is the fuel that's growing natural product sales. The natural channel is the R&D of the entire healthy better-for-you industry.  This is because natural brands and retailers have a close personal relationship with their core shoppers. Thousands of new products are launched every year with most of them failing.  I’ve [...]

18 06, 2018

Getting To First Base – With Consumers

By |2018-06-18T12:11:14+00:00June 18th, 2018|Distribution Expansion|

Most of us spend our days constantly looking to make a dramatic improvement in whatever project we’re working on. We see our competition getting ahead but can't seem to find ways in our busy schedule to keep up. As a result, this creates a lot of stress and can act as a huge distraction [...]

21 05, 2018

Important questions to grow sales and satisfy shoppers

By |2018-05-22T22:41:07+00:00May 21st, 2018|Shopper/Loyalty Engagement Enhancement|

No two brands are alike just as no two shoppers are alike.  So why is it that so many brands, retailers, and experts offer a “one size fits all” approach to every aspect of their communications?  While the promise of the perfect turnkey canned solution sounds great, we are all skeptical of such claims.  [...]

29 11, 2017

SECRETS 016 The creative strategy to introduce your brand to retailers with guest Sarah Davidson and Joseph Tarnowski from ECRM

By |2017-11-29T11:25:37+00:00November 29th, 2017|Podcast, Sales Funnel Magnification|

The key to every brand's success is getting it found on retailers shelves. Shoppers can’t buy your products if they can’t find them. This can be a very expensive and difficult, especially for new brands. Today’s episode is about simplifying this. When you launch your brand, there's a tried-and-true way of getting your brand [...]

21 09, 2017

SECRETS 003 Check list for Entrepreneurial Brands

By |2017-10-30T17:00:24+00:00September 21st, 2017|Podcast, Sales Story Optimization|

Hello, thank you for joining me today.  Today we are going to talk about the checklist for entrepreneurial brands. Here are some of the things we are going to talk about: how to maximize your relationship with brokers, distributors, and retailers, insider secrets, what the big brands know, how to tell or create compelling [...]

6 09, 2017

Trade shows are important BUT are they worth the expense? 3 simple steps to maximize your ROI

By |2017-09-23T14:16:28+00:00September 6th, 2017|Brand Engagement|

Trade shows, like The Natural Products Expo, can be an important part of your selling strategy BUT are they worth the expense? Doing these 3 simple things will help get the most out of every trade show. Trade shows allow you to get your product in the hands of your peers, retailers, the press, [...]