25 06, 2019

Choosing The Wrong “Expert” Jeopardizes Your Brand

By |2019-06-23T22:03:18-06:00June 25th, 2019|Tip Of The Week|

Over 80% of natural brands fail within the first year - I’m committed to changing this. There are a lot of “experts” offering advice that lack the creativity your brand needs to differentiate itself. As a brand owner, you need to keep your hand firmly on the rudder of your ship. You should never [...]

25 06, 2019

SECRETS 132 Choosing The Wrong “Expert” Jeopardizes Your Brand With Jeff Schmidgall From Bubba’s Fine Foods

By |2019-06-23T21:57:56-06:00June 25th, 2019|Podcast, Sales/Profit Growth|

Over 80% of natural brands fail within the first year. I’m committed to changing this. Many “experts” offering advice lack the creativity to grow your brand. Your sales strategy needs to be as unique as your brand. The perils of choosing the wrong expert. Welcome. We talk a lot about brands [...]

13 03, 2019

Amplify your selling strategy by maximizing broker effectiveness

By |2019-03-25T21:01:50-06:00March 13th, 2019|Tip Of The Week|

In a perfect world, you the founder would do all the retail selling, individual store merchandising, etc. The passion, enthusiasm, and authentic commitment to your brand, your baby, would virtually guarantee sales success. One of the biggest challenges every brand has, even the big brands, is in store execution. This includes poor product placement, [...]

12 03, 2019

SECRETS 117 Simple Solutions To Maximize Broker Effectiveness And Accelerate Sales Growth With Daniel Lohman From Brand Secrets And Strategies

By |2019-06-01T19:37:41-06:00March 12th, 2019|Podcast, Sales Funnel Magnification|

Nothing happens until someone buys your product. Getting your brand on more store shelves and into the hands of shoppers is critical to your success. This requires a dedicated sales team all working in unison. Learn key strategies to maximize sales. How do you maximize each and every selling opportunity? I'm [...]

11 03, 2019

Simple Solutions To Maximize Broker Effectiveness And Accelerate Sales Growth

By |2019-03-14T13:14:04-06:00March 11th, 2019|Sales Funnel Magnification|

How do you maximize each and every selling opportunity? I'm just back from Expo West where this was a subject that I was asked about a lot, especially by new and emerging brands. Your entire sales team needs to be in lockstep and they need to communicate your selling story with a unified and [...]

27 02, 2019

Your brand strategy should be every bit as innovative as the ingredients in your package

By |2019-03-25T13:26:51-06:00February 27th, 2019|Tip Of The Week|

Packaging is one of the most critical things every brand needs to think about as they develop their go to market strategy. Your packaging is a reflection of your brand. Make it a good one. I love the passion, creativity, and commitment to healthy quality solutions found in natural. Natural is where the true [...]

20 02, 2019

Your brand strategy should be every bit as innovative as the ingredients in your package

By |2019-03-14T14:05:11-06:00February 20th, 2019|Tip Of The Week|

There is an easy way and a hard way to do just about anything. Growing a brand takes hard work but it does not need to be difficult. Over 80% of natural brands fail within their first year. This is usually a result of not having a solid well thought-out business strategy and poor [...]

19 02, 2019

SECRETS 114 Innovative Proven Strategies To Exponentially Multiply Sales With Dan Lohman From Brand Secrets And Strategies

By |2019-06-01T19:48:04-06:00February 19th, 2019|Category Leadership, Podcast|

Your brand strategy needs to be as innovative as your marketing and the ingredients in your products. If you don’t want to be lost in a sea of me-too brands, go beyond the strategies big brands rely on. True Category Management is the great equalizer. Do you want to blend into [...]

18 02, 2019

Innovative Proven Strategies To Exponentially Multiply Sales

By |2019-03-20T19:48:39-06:00February 18th, 2019|Category Leadership|

Do you want to blend into all of the other brands in your category or do you want to stand out on a crowded shelf?  If you don’t want get overlooked in the endless sea of me-too brands.  There is a lot of noise from well-meaning experts telling you what to do and how [...]

4 02, 2019

Know Your Numbers – The Blueprint For Success

By |2019-03-14T13:17:10-06:00February 4th, 2019|Sales/Profit Growth|

The number one question I get asked by brands listening to my podcast and reading my weekly newsletter is what are the best reports I need to drive sales and grow my brand? Sadly, most brands use reports that do not reflect how consumers buy their products - even the big brands. This is [...]