5 02, 2019

SECRETS 110 Know Your Numbers – The Blueprint For Success with Dan Lohman from Brand Secrets and Strategies

By |2019-06-01T19:58:46-06:00February 5th, 2019|Podcast, Sales/Profit Growth|

Knowing your numbers is the key to unlocking your future success. They can determine how long your brand will be around & help you compete at the highest levels. Going beyond canned topline reports will differentiate your brand - what retailers REALLY want. Welcome. The number-one question I get asked by [...]

29 10, 2018

Category definitions that address shoppers needs and wants

By |2019-03-22T18:56:48-06:00October 29th, 2018|Category Leadership|

Defining the category is one of the most important steps in the category management process. It sets the tone for how the retailer focuses on meeting the needs of it’s shoppers.  It can be used to differentiate you from your competition. The category definitions communicate your commitment to meeting your shopper’s needs.  They help [...]

23 10, 2018

SECRETS 093 Profitably bridging the gap between perimeter and center store with Doug Brent of Made In Nature

By |2019-03-14T17:03:05-06:00October 23rd, 2018|Distribution Expansion, Podcast|

Snacking has changed the way people think about meals, sometimes as a meal replacement. Shoppers want healthy options they can trust from authentic brands. Produce is the bridge into center store. Success favors brands positioned to meet shopper's needs. Today's story is about a small innovative organic brand that's working hard [...]

1 10, 2018

Brand retailer symbiosis – the importance of strategic partnerships

By |2019-03-22T19:14:14-06:00October 1st, 2018|Category Leadership|

Small independent retailers serve as incubators for new innovative products.  Larger retailers tend to overlook small brands or make it hard for small brands to gain distribution in their stores.  It’s fair to say that brands and retailers need each other to survive. Consider this.  Retailers really don’t make anything, they sell other people's [...]

2 09, 2018

Build brand health by networking at trade shows and industry events

By |2019-03-22T19:30:40-06:00September 2nd, 2018|Brand Engagement|

Brand health is the strength of your brand.  It’s calculated by the amount of trust and confidence consumers have in it.  It’s measured by your distribution and your sales - your ACV (all commodity volume).  Effectively it's what you take to the bank.  Tradeshows and industry events that align brands with retailers can help [...]

16 07, 2018

Proven strategies to grow sales, stand out on a crowded shelf, and 2x your loyal shoppers

By |2019-03-22T19:57:26-06:00July 16th, 2018|Category Leadership|

Proven strategies to grow sales, stand out on a crowded shelf, and 2x your loyal shoppers.  That’s a pretty bold claim but that is exactly what we are going to be talking about today. By the end of this episode you will have the roadmap to do exactly this and much more.  Hi, I'm [...]

9 07, 2018

How to land shelf space with true category management

By |2019-03-22T20:00:18-06:00July 9th, 2018|Merchandising Effectiveness|

Category management is both the art and the science of connecting your products with your ideal customer. It's advanced fact-based selling that leverages advanced strategies to help you reach your target audience, increase shopper traffic, grow sales and profits, maximize your distribution, and help you “win at shelf” - all of which are vitally [...]

2 07, 2018

True Category Management

By |2019-03-22T20:04:37-06:00July 2nd, 2018|Category Leadership|

Are you effectively utilizing category management strategies to grow your business?  Does your category manager provide recommendations and strategic business development solutions? The term true category management is used to differentiate between the common perception of most as opposed to the measurable results category management can offer.  Some people believe that category management means [...]

11 06, 2018

The foundation of True Category Management

By |2019-03-22T20:38:07-06:00June 11th, 2018|Category Leadership|

Category management is the great equalizer between small brands and their most sophisticated competitors. Is your brand using it to the fullest? Small natural brands have a substantial disadvantage compared to large brands.  What if I told you that there is a way to level the playing field.  Would that get your attention?  Small [...]

14 05, 2018

SECRETS 049 What’s Really Driving Health and Wellness Trends and How to Remain Relevant on Shelf with Daniel Lohman of Brand Secrets and Strategies

By |2019-03-14T21:05:21-06:00May 14th, 2018|Category Leadership, Podcast|

Natural organic products are fueling sustainable sales across all categories and all channels. Health-focused shoppers base their buying decisions on quality, not price. They do not compromise. They demand transparency and authenticity. Natural is the R&D in the CPG industry. Natural, organic brands are driving sustainable growth across all channels. Natural [...]