24 01, 2019

SECRETS 107 To sell more and grow beyond other brands in your category, you need to use strategies they overlook with Daniel Lohman of Brand Secrets and Strategies

By |2019-06-01T20:13:13-06:00January 24th, 2019|Podcast, Trade Marketing ROI Increase|

You’re taught to use out-dated strategies every brand uses to sell your unique disruptive brand. Your sales strategies should be as innovative as you are. Knowing your brand health & leveraging it at retail is the best strategy for sustainable growth  Download the show notes below Listen where you [...]

21 01, 2019

Healthy brands attract shoppers and fuel sustainable category growth

By |2020-02-05T10:58:49-07:00January 21st, 2019|Sales/Profit Growth|

This article focuses on the health of your brand and not the healthy ingredients you use to make it. The health of your brand determines how long your brand will be around; weeks, months, years, or decades. The health of your brand determines your value to shoppers, to retailers, and it’s what you take [...]

29 08, 2018

Know the health of your brand

By |2019-03-14T14:54:25-06:00August 29th, 2018|Tip Of The Week|

Retailers want their shelves filled with healthy brands that deliver consistent sales growth and more shoppers. Any brand with deep pockets can artificially grow sales through deep discounts and promotions. This strategy, however, is not sustainable, and more importantly, it frequently dilutes category growth. Those brands are typically here today and gone tomorrow. Retail [...]