9 04, 2019

Focus on the shopper journey – it begins with your merchandising strategy

By |2019-04-09T10:42:26-06:00April 9th, 2019|Tip Of The Week|

The first impression shoppers have of your brand is frequently on a store shelf - make it a good one!  The shopper journey has changed. Brands cannot afford to overlook any aspect of the shopper journey. Brands cannot afford to guess when it comes to meeting their shopper's needs and wants. This is one [...]

26 03, 2019

Followthrough is the most important pillar of your sales success

By |2019-03-26T12:58:39-06:00March 26th, 2019|Tip Of The Week|

Have you ever played a sport? In golf, the followthrough is the most important part of your swing. It guides the ball to the cup. The same is true in every sport and it is equally true in business.  Try this experiment. Look to somewhere other than the target the next time you play [...]

26 03, 2019

SECRETS 119 Why Most Brands Fail – The Roadmap To Sales Success with Tim Forrest from Tim Forrest Consulting

By |2019-06-01T19:30:20-06:00March 26th, 2019|Podcast, Resource Integration|

Nothing is more important to the success of any brand than the customers who buy your products. They can’t buy your products if they cant find them. Having a solid selling strategy is not enough - you need to follow through to ensure sales success. Have you ever played a sport, [...]

25 03, 2019

WHY MOST BRANDS FAIL – THE ROADMAP TO SALES SUCCESS

By |2019-03-26T12:50:47-06:00March 25th, 2019|Product Performance|

Have you ever played a sport, or watched a sport on TV, or even live or in person? One of the key elements of every single sport is that you've got to follow through. In other word, when you run up to the ball to kick it, you've got to follow through. When a [...]

7 11, 2018

Story draws people in – emotion inspires them to act

By |2019-03-14T14:33:00-06:00November 7th, 2018|Tip Of The Week|

It’s been said that our emotions guide our decision making and that we justify our decision with logic afterwards. The power of story is frequently overlooked by brands. This has been the primary focus of the conversations I’ve had with brands. Stories that resonate with shoppers build loyalty that extends well beyond any retail [...]

26 09, 2018

The cornerstone of your brand – your customer

By |2019-03-14T14:46:16-06:00September 26th, 2018|Tip Of The Week|

Every brand begins by focusing on their customer's needs and wants. Sadly, most brand strategies overlook your customer and their importance to your brand's success. The 4P’s (in this weeks article – The cornerstone of retail) are focused on manipulating customers to purchase discounted and promoted products. Natural products that put the shopper first [...]

19 09, 2018

Set goals with intention and focus

By |2019-03-14T14:48:30-06:00September 19th, 2018|Tip Of The Week|

How can you hit a target you have not clearly identified? Sounds obvious but rarely do I find brands making this a priority. Goal setting is perhaps the most underutilized component of any strategy. In fact, I would go as far to say that a strategy that does not include a well-defined goal is [...]

5 09, 2018

Listen carefully to your customers

By |2019-03-14T14:51:02-06:00September 5th, 2018|Tip Of The Week|

All brands claim they listen to their customers but do they really? If this were true then there would be less new product innovation or the need for a better mousetrap. Natural brands need to be experts at innovating and creating disruptive products their customers want and need. This requires carefully listening including walking [...]

22 08, 2018

Seek sage advice to accelerate your growth

By |2019-03-14T14:56:48-06:00August 22nd, 2018|Tip Of The Week|

I’ve always believed that true wisdom comes from knowing where to find answers to your most pressing questions. Book smarts vs. street smarts. Today we can research just about anything on Google but the responses are cold, impersonal, and they lack experiential wisdom. There are some who know, or believe they know, everything. Their [...]