23 04, 2019

Make the shopper the cornerstone of your marketing strategy

By |2019-04-23T14:16:40-06:00April 23rd, 2019|Tip Of The Week|

Every brand will tell you that this is obvious while most brands get this wrong. Here is why this matters.  Remember the old argument which is more important, features or benefits? Most marketing focuses on the features and/or benefits from the brand's perspective thus overlooking the shoppers. There can be a subtle difference between [...]

23 04, 2019

SECRETS 123 Essential In-Store Marketing Strategies That Put Customers First And Grow Sales with Andrew Therrien of Big Orange Productions

By |2019-06-01T19:13:27-06:00April 23rd, 2019|Podcast, Sales Funnel Magnification|

Your success as a brand relies on your ability to market it effectively. In-store trials, when done right, can add rocket fuel to your sales. It can also open new doors to partner with savvy retailers. Most brands overlook this - learn why this matters Have you ever pondered the question, [...]

22 04, 2019

Essential In-Store Marketing Strategies That Put Customers First And Grow Sales

By |2019-04-24T20:39:53-06:00April 22nd, 2019|Sales Funnel Magnification|

Have you ever pondered the question, if a tree falls in the woods, would it make a sound? Think about it. That's the focus of today's podcast. No, we're not going to talk about trees, we're going to talk about products. So let me rephrase that question. If you put your product on a [...]

17 01, 2018

SECRETS 023 Salesmanship 401 – In depth sales strategies every brand must use with guest Andrew Therrien with Big Orange Productions

By |2019-03-15T12:27:20-06:00January 17th, 2018|Podcast, Sales Story Optimization|

Today's podcast is all about selling. While the focus is on demos, there are such great insights in this podcast about selling. We discussed in depth, the core strategies that you need to take with you when you walk into any selling situation, especially when you're working with your venture capitalists, [...]