19 12, 2018

Know the real value of your best customer

By |2019-03-14T14:21:54-06:00December 19th, 2018|Tip Of The Week|

How well do you know the value of your best consumer? I ask this question a lot and rarely do I get anything but a generic answer. While it may be true that your best customer is female, 32-45, and has 2.3 kids, this is not enough to help you build trust and authenticity. [...]

21 11, 2018

Authenticity cannot exist without sincere gratitude

By |2019-03-14T14:26:57-06:00November 21st, 2018|Tip Of The Week|

I talk a lot about what makes natural natural. The cornerstone of natural is authenticity. Authenticity resonates with your shoppers turning occasional customers into loyal evangelists. In order for authenticity to be effective, it needs to convey empathy and it needs to touch our hearts and our souls. The effectiveness of your brand selling [...]

31 10, 2018

Your authenticity will help you rise above others

By |2019-03-14T14:35:02-06:00October 31st, 2018|Tip Of The Week|

I keep hearing mainstream brands, retailers, and solution providers talk about transparency as if they coined the term or as if they identified the magic formula to increase sales. The problem with that is, as we all know, that those words ring hollow in the absence of authenticity. They use it like a cheap [...]