Story draws people in – emotion inspires them to act

It’s been said that our emotions guide our decision making and that we justify our decision with logic afterwards. The power of story is frequently overlooked by brands. This has been the primary focus of the conversations I’ve had with brands. Stories that resonate with shoppers build loyalty that extends well beyond any retail shelves. Stories convey the passion and the mission at the heart of your brand. They connect your brand to shoppers at a gut level.

The reason I launched my free Turnkey Sales Story Strategies course is to help you craft the most impactful story – one that helps you stand out on the crowded shelf. This can translate to dramatic sales increases across all channels. It will give you a solid foundation to build your brand on that will add rocket fuel to your growth.

The focus of my podcast is about the power of story telling and how an emotional and compelling selling story can give you a sustainable competitive advantage. Founders of successful industry organizations and brands candidly share their insider secrets and advice with you. Learn actionable insights and strategic solutions to grow your brand, avoid the pitfalls and save valuable time and money.

Empowering Brands | Raising The Bar

Don’t miss out on all of these FREE RESOURCES (strategic downloadable guides, podcast episodes, list of questions you need to know the answers to, weekly newsletter, articles, tips of the week, and online courses to learn how to get your brand on the shelf, expand distribution and understand what retailers REALLY want.

All tools that you can use, AT NO CHARGE TO YOU, to save you valuable time and money and grow your sales today!

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By |2018-11-29T20:15:04+00:00November 7th, 2018|Tip Of The Week|

About the Author:

Daniel Lohman, CPSA is Strategic Advisor in the CPG and Organic Industry. His company, Category Management Solutions (CMS4CPG LLC), provides innovative ideas, actionable insights and strategic solutions for companies interested in gaining a significant competitive advantage. He assists companies in expanding their retail distribution and improving their merchandising. His extensive knowledge and expertise reaches far beyond traditional category management and has earned him recognition throughout the industry as an expert, speaker, trainer and thought leader. Daniel can be reached at Dan@CMS4CPG.com. Connect with me on LinkedIn.

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