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Speaker/Trainer 2018-04-25T20:33:46+00:00

Speaking

Energizing audiences with actionable ideas and strategies that matter – solutions participants can easily adopt and fully implement to drive sustainable sales.  Each presentation is customized to meet the event’s objectives including trade shows, networking events, workshops, webinars or conferences.

If you would like me to speak at your upcoming industry meeting, please send details to: Dan@CMS4CPG.com

Presentation Topics:

  • Merchandising strategies that help you stand out on the crowded shelf

  • Category Management for entrepreneurial brands and retailers

  • Growing sales with natural organic

  • How to future proof your brand

  • Save valuable time and money with creative problem solving strategies that grow sales

  • Make better decisions using actionable insights

  • Custom topics to meet your specific needs

Training/Mentoring

Helping Brands Learn How To:

  • Gain a significant competitive advantage while boosting sales and profits

  • Understand the advanced business strategies and insider secrets the big brands use

  • Achieve and exceed your goals and objectives with scorecards

  • Identify key opportunities to expand your distribution

  • Improve your merchandising to build a healthy foundation to grow your brand

  • Leverage KPI’s to benchmark and measure your success

  • Grow your brand across multiple channels in any economy

  • Avoid common pitfalls when planning your merchandising strategy while avoiding out-of-stocks

  • Maximize your relationship with your brokers, distributors, and retailers

  • Help retailers increase shopper traffic and drive profitable sales more effectively

  • Understand the critical components and impact of a successful promotion

  • Eliminate wasted spending and stop allowing your brand to be treated like an ATM machine

  • Maximize best practice retail strategies and become a category leader

  • Create a compelling selling story that will get your brand on the shelf and keep it there

  • Make sense of all the data to increase your ROI

  • Understand the importance of fact-based selling and go beyond standard canned topline reports

  • Capitalize on actionable insights and strategic solutions to grow your brand

Future Events

The CATEGORY MANAGEMENT & SHOPPER INSIGHTS CONFERENCE

“What’s Really Driving Health and Wellness Trends and How to Remain Relevant on Shelf”

Natural is the R&D of the CPG industry.  Natural organic products are driving sustainable category growth across all channels.  Natural and organic consumers are not motivated by price alone.  They base their buying decision on transparency, clean-label ingredients that not only meet their nutritional needs, but products they can trust.  These consumers do their research, going beyond the four corners of the package.  They vote with their dollars, purchasing products from sustainable and mission-based brands.  Brands that provide true innovation, are closely aligned with their core customer, and remain true to their mission are steadily capturing market share.   Learn what is really behind these trends and how they are winning at shelf.  

Gaylord Opryland Resort & Convention Center
5/7/2018  Nashville, TN

CMA Organic & Natural Webinar Series- Part 4

Dan Lohman, CPSA Organic & CPG Strategic Advisor, Category Management Solutions, Chuck Muth, Chief Growth Officer Beyond Meat, Alex Hanifin, CEO Alpine Start Foods and Naturally Boulder, Robbie Vitrano, CEO, Good Spread NatchCom, and Megan Reamer, Honest Jackson’s Chips

“What is the Future in Brand Strategy for Natural Organic”

Dan Lohman, Category Management Solutions will hold a panel discussion with leading industry thought leaders from Alpine Start Foods, Honest Jackson’s Chips, Good Spread and Beyond Meat discussing what’s next for natural organic and what makes natural natural. Learn what retailers really want and how to get your brand on the shelf. Save valuable time and money with actionable insights and strategic solutions to grow your brand.

4/27/2018  10:00 CST Webinar

Past Events

CMA Organic & Natural Webinar Series- Part 3

“Organic Produce and Center-store Organic Sales… Is There a Link?

Dan Lohman, Organic & CPG Industry Advisor, Category Management Solutions, Tom Barnes, CEO and Adam Brohimer, President of Category Partners
The produce department experts at Category Partners will highlight the latest sales trends in organic produce, along with a profile of the organic consumer and how they interact with produce in the retail channel. CMS and CP will tackle some questions including, “Should organic consumer packaged goods companies care about produce?” And if they should, “What are some basics they should know in order to leverage opportunities for their own brands and retail customer?”

4/12/2018  10:00 CST Webinar

CMA Organic & Natural Webinar Series- Part 2

Creating brand strategies that drive sales at retail leveraging the growth of natural and organic products

3/15/2018  10:00 CST Webinar

Expo West Pitch Slam Mentor

Preparing brands for the Expo West Pitch Slam

3/7/2018  

CMA Organic & Natural Webinar Series- Part 1

Defining the Differences in the Organic Arena & Who’s the Shopper.  In this 4-part series, Dan will be defining the differences of and exploring the impact of organic, natural, gluten-free, non-GMO, local, clean label, and transparency

2/10/2018  10:00 CST Webinar

Flexible Packaging Symposium

Lunch with keynote speaker Daniel Lohman, president of Category Management Solutions. Hear from Daniel who works directly with the natural and organic food brands that are the future of the food industry to understand the secrets and strategies to maximizing their growth with distributors and retailers. This is a must- hear presentation for every packaging producer!

12/4/2017  12:00 EST Atlanta Georgia

Supply Side West
Featured Speaker – Clean Label Workshop
September 26, 2017 Las Vegas, NV

ECRM The Natural Organic & Speciality Foods EPPS
Keynote – Strategies natural organic brands and retailers can use the grow sustainable sales
8/21/2017 – 8/24/2017 at the Rosen Centre Hotel (Orlando, FL)

ECRM CMS Webex

ECRM/Category Management Solutions Natural & Organic Best Practices Webex Series
Merchandising strategies to help you brand stand out on a crowded shelf.
7/19/2017  3:00 EST Webex

ECRM CMS Webex

ECRM/Category Management Solutions Natural & Organic Best Practices Webex Series
Effective strategies to get your brand on retailers shelves.
6/19/2017  2:00 EST Webex

ECRM CMS Webex

ECRM/Category Management Solutions Natural & Organic Best Practices Webex Series
Merchandising strategies to increase loyal shoppers and grow sales.
5/10/2017  3:00 EST Webex

Mexican Healthy Products Summit

Mexican Healthy Products Summit
Keynote – The importance of natural organic products in traditional retail
January 27 – 29, 2017  ✧  Puerto Vallarta, Mexico

Supply Side West
Panel – GMOs: Today’s Challenges, Tomorrow’s Opportunities
October 4-6, 2016 Las Vegas, NV

ECRM The Natural Organic & Speciality Foods EPPS
Keynote – Natural organic products are fueling sustainable growth across all categories 
August 22-25, 2016 San Diego, CA

BevNet Live
Feature – Category Management Checklist for Entrepreneurial Brands 
June 13-15, 2016 New York, NY

Natural Products healthy-natural

The Natural and Healthy Show
Feature – The Renewed Importance of Healthy & Natural…by the numbers
May 5-7, 2016 Chicago, IL

ECRM The Natural Organic & Speciality Foods EPPS
Keynote – Growing Center Store Sales With Natural Organic 
August 24-16, 2015 San Diego, CA

Category Management Solutions

Ask the Experts Series Webinar
Webinar – Gaining Line of Site to Store Shelves – tools and best practices
July 7, 2015

World Alliance For Retail Excellence And Standards
Feature – Sales & Marketing – Are You Invested “socially” with your Target Customer
April 25-27, 2015 Las Vegas, NV

ECRM Private Label Health & Beauty Care EPPS
Keynote – The future of Private Brands and its Role in Retail 
April 15-17, 2015 Orlando, FL

Category Management Solutions

Ask the Experts Series Webinar
Webinar – Merchandising 101: The Value of Discipline onShelf
February 24, 2015

Category Management Solutions

Ask the Experts Series Webinar
Webinar – Improving Brand Recognition with Effective Merchandising
January 20, 2015

Natural Products Expo East
Panel – Technology Winners in Grocery 
September 25-28, 2014 Baltimore, MD

Natural Products Expo East
Feature – Delicious Living Booth EXPO Speaker     
September 25-28, 2014 Baltimore, MD

ECRM Private Label Health & Beauty Care EPPS
Keynote – Building Sustainable Private Label Sales in Any Economy
April 7-10, 2014 Atlanta, GA

Natural Products Expo East
Panel – The Manufacturer-Broker-Retailer Relationship
September 19-22, 2013 Baltimore, MD