Most brands rely on brokers to sell and merchandise their products. Hiring your own team is a luxury few can afford. I get a lot of questions about strategies to grow sustainable sales by leveraging their broker relationship. Insider secrets inside!
Welcome. I’ve been getting a lot of questions from a lot of brands of all sizes, including mainstream brands, about how to more effectively manage your broker, so I decided that I’d make this the focus of this episode. Let me start where it all began. A little over seven years ago, I wrote one of my first articles for New Hope about how to manage your broker more effectively. That article quickly became one of my most downloaded and clicked on articles ever. It became so popular that it landed me several speaking gigs, including at the Natural Products Expo and at various other events as well as in many industry trade publications. Today, it is still one of the most requested topics that I write about and speak about on my podcast. In fact, in the last couple months, I’ve received several requests from companies of all different sizes to fly in and train and work with their team on this specific topic. Thank you to those brands who invited me to be a part of their national sales meetings. So I wanted to take this opportunity to share with you some of the insider secrets that I share with them.
Now, I will share that I do have a lot of content around this, so go to my website and check it out if you need more resources or if you have additional questions that I don’t answer here. I have far more content on this than I can begin to share on this single podcast episode including several podcast episodes. Some of my guests have shared that broker relations are their chief bottleneck – including Madeline Haydon of Nutpods in episode 89. What do you think of this podcast episode? Drop me a note and let’s chat. I’d love to answer your specific questions. So, reach out to me and let me know how I can help you explode sales with an external sales team like a broker.
Download the show notes below
Simple Solutions To Maximize Broker Effectiveness
Empowering Brands | Raising The Bar
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