How can you hit a target you have not clearly identified? Sounds obvious but rarely do I find brands making this a priority. Goal setting is perhaps the most underutilized component of any strategy. In fact, I would go as far to say that a strategy that does not include a well-defined goal is really only a hope and a prayer.
I heard a story about how a small group of Harvard graduates who set goals achieved many times what their combined non-goal setting classmates achieved. I’ve personally seen several examples of the effectiveness and the impact of goal setting. Can you imagine a world without the iPhone, Facebook or Google? Those entrepreneurs all had well-defined goals.
The primary focus of my podcast, articles, and courses are to help you get your products onto more retailer’s shelves and into the hands of more shoppers. Goal setting is the foundation of every strategy I teach. It can give you a substantial competitive advantage while saving you valuable time and money.
Empowering Brands | Raising The Bar
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