Your packaging is the first impression that shoppers have of your brand. Is your packaging sustainable and does your messaging and mission resonate with shoppers?

You’ve put your blood, sweat and tears and everything you’ve got into making a product that’s going to revolutionize the category. A product that’s going to put your brand on the map, that’s going to change the way people think about healthy, nutritious food. You spare no expense and you go out of your way to find the best clean label ingredients because nothing’s too good for your customers. You want to make sure that they know, like and trust your brand, and that they know that when they buy your brand, they’re buying the absolute best products available anywhere. You’ve worked hard to develop a mission that’s going to resonate with your consumer. 

And now all you have to do is get your product onto a retail shelf. It doesn’t matter whether you sell your products online or in traditional retail. This is something that every brand needs to think about. But before you can do that, you’ve got to put it in a package. You need something that’s flexible, that offers consumers the convenience that they want so that they can share and enjoy your product where they want when they want. So now you begin to look high and low for packaging that’s sustainable, that aligns with your brand’s mission.

And now the problem. There aren’t a lot of great solutions out there. You want a package that’s recyclable because you don’t want to contribute to the landfill. Okay, now for the bad news. This episode is about the shocking truth about sustainable packaging. The sad reality is that most recyclable packaging ends up in the landfill anyhow. But there’s a better way. This podcast is about packaging solutions and strategies to save you time, money and the insider secrets to get your brand on the shelf. Packaging is one of the most critical aspects of every brand’s success. 

Let’s face it, your packaging is a representation of your brand. It physically has your name on it.  It’s the first impression that customers have about your product. Make sure it’s a good one. Your packaging is also a representation of your brand, and your commitment to your values and your mission. Every brand that I work with struggles with this.  That’s why I brought in an expert, a good friend of mine, Kelly Williams of Futamura. This can be an extremely complicated topic, but Kelly has a unique way of making it simple and easy to understand. These are the things that you need to know. These are the things that you need to be thinking about as you figure out how you take your product from the kitchen, get it onto a retailer’s shelf, and then into the hands of the shoppers that buy your product.

Before I go any further, I want to remind you that there’s a free, downloadable guide for you at the end of every podcast episode. I always try to include one easy-to-download, quick-to-digest strategy that you can instantly adopt and make your own. One that you can use to grow sustainable sales and compete more effectively. Remember, the goal here is to help you get your products onto more retailer’s shelves and into the hands of more shoppers. If you like the podcast, share it with a friend, subscribe, and leave a review. 

Now here’s Kelly Williams.

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