Retail has changed. Brands need to also have a robust online strategy to be successful. This gives brands a powerful megaphone to attract new shoppers and build brand awareness. It levels the playing field while giving brands a compelling selling story.
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Today’s episode is about an innovative new platform. Let me frame our conversation first.
The way consumers buy products has changed dramatically in the last couple of years. Savvy brands need to be creative. They need to think of different ways to get their product in front of current and future shoppers. One of the best strategies is for brands to adopt an online strategy. We’ve talked about this a lot in different episodes. A strong online strategy is a great way to get your product in front of more consumers. More importantly, it’s also a fantastic way to give you more runway, to help you fuel future growth in traditional brick and mortar stores. And the best part is, this is an opportunity for small brands and startups to grab an equal share of voice with the big brands.
So what do I mean by that? This is an opportunity for you to get your product in front of shoppers, to get them to start talking about your product, and hopefully to get them to start asking for it wherever they shop. This is a unique opportunity for you to have your brand become relevant long before a consumer finds it on a traditional retailer’s shelf. Leveling the playing field against the most sophisticated big brands in your category.