SECRETS 070 Online brand strategies to accelerate sales with Jennifer Krupey and Jim Moscou of NatchCom

Retail has changed. Brands need to also have a robust online strategy to be successful. This gives brands a powerful megaphone to attract new shoppers and build brand awareness. It levels the playing field while giving brands a compelling selling story.

Thank you for listening. I really appreciate you tuning in. This podcast is about you and it’s for you. I’m working hard to provide more actionable insights and strategic solutions to help you get your brand on more retail shelves and into the hands of more shoppers. Plus easy to use and adopt strategies to get you an equal seat at the table with the big brands. All of this in addition to interviews with leading industry thought leaders.

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Today’s episode is about an innovative new platform. Let me frame our conversation first. 

The way consumers buy products has changed dramatically in the last couple of years. Savvy brands need to be creative. They need to think of different ways to get their product in front of current and future shoppers. One of the best strategies is for brands to adopt an online strategy. We’ve talked about this a lot in different episodes. A strong online strategy is a great way to get your product in front of more consumers. More importantly, it’s also a fantastic way to give you more runway, to help you fuel future growth in traditional brick and mortar stores. And the best part is, this is an opportunity for small brands and startups to grab an equal share of voice with the big brands. 

So what do I mean by that? This is an opportunity for you to get your product in front of shoppers, to get them to start talking about your product, and hopefully to get them to start asking for it wherever they shop. This is a unique opportunity for you to have your brand become relevant long before a consumer finds it on a traditional retailer’s shelf. Leveling the playing field against the most sophisticated big brands in your category.

Download the show notes below

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Empowering Brands | Raising The Bar

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By |2018-07-25T16:20:36+00:00July 25th, 2018|Distribution Expansion, Podcast|

About the Author:

Daniel Lohman, CPSA is Strategic Advisor in the CPG and Organic Industry. His company, Category Management Solutions (CMS4CPG LLC), provides innovative ideas, actionable insights and strategic solutions for companies interested in gaining a significant competitive advantage. He assists companies in expanding their retail distribution and improving their merchandising. His extensive knowledge and expertise reaches far beyond traditional category management and has earned him recognition throughout the industry as an expert, speaker, trainer and thought leader. Daniel can be reached at Dan@CMS4CPG.com. Connect with me on LinkedIn.

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