Retailers want and need brands willing and able to provide actionable insights to grow sales and increase shopper loyalty. Any brand can be a category leader. How a small brand leveraged advanced strategies to gain a competitive advantage with big brands.
Today, I have the privilege of sharing with you a conversation that I had with a legacy natural brand that has adopted some strategic principles that I talk about a lot on this podcast. Let me explain. If you’ve been listening for a while, you know that I mentor and work with a lot of brands in the natural channel, that includes retailers as well. The majority of questions I receive are regarding how do you implement the strategies big brands use and stay true to your mission? How do you become more strategic? How do you compete head-to-head toe to toe with the big brands without becoming like them? The underlying concern is how do you stay focused on main street as opposed to being focused on wall street, where some brands unfortunately, switch their focus from their mission statement to their income statement? In other words, they focus more on the bottom line and the corporate profits than on the core mission the brand was usually started with.
Today’s story is about a legacy brand that accelerated their mission by leveraging the advanced strategies that we talked about on this podcast in my course and in all of my content. As a result, they’ve been able to go head-to-head, toe to toe with the most sophisticated brands in their category. They are looked to as a category leader. In this episode, you’re going to hear how the brand leverages their capabilities at shelf to help retailers’ gross sales in their categories. This is what every retailer wants and needs — savvy brands willing and able to step up and take a leadership role in their category, to help them drive sales within their store, beginning with focusing on the customers’ needs first and foremost and by giving shoppers what they really want, quality healthy products. Here’s Todd, with Lundberg Farms.