SECRETS 061 Success strategies for Natural Retailers, the life blood of natural brands with Corinne Shindelar of INFRA (Independent Natural Food Retailers Association) / The Climate Collaborative

Most healthy brands first appear on natural retailer shelves. They are experts in providing tremendous value, customer service and product education to shoppers. Natural retailers who collaborate with brands gain a significant competitive advantage.

On this podcast, we spend a lot of time talking about brands, brand strategy as well as how brands can leverage their unique mission to drive sales on retailer sales and to get their product in the hands of more shoppers. Today, we’re going to talk about the one thing that all brands have in common, whether it’s online or in a traditional brick and mortar store. The retailers when customers usually find products for the first time and it’s how a brand makes its first impression and where it begins to build their loyal community. There are a lot of different retailers that brands can choose to launch their products in. None are perhaps more important than the independent natural retailer. This is because natural retailers are where brands typically get their start. It’s the independent retailer that is responsible for launching many other brands that you know and like today.

It’s the independent retailer that gave that brand a start that first gave it life. It’s for this reason that I say that the natural independent retailers are the heart and soul of natural. Let’s face it. It’s a lot harder to get distribution at a large retailer where you have no track record, you have no proven success story. I’m not saying that it’s impossible. Let’s be honest though. It’s a lot harder to build distribution in a large retailer unless you have a lot of money to buy the shop space. Brands know that the best opportunity that they have to grow sales is to start with where their customers are shopping, natural retailers and especially independent natural retailers are where customers go to learn about nutrients to find healthy, better for you products that they can’t find in larger stores. The success of an independent retailer is tied directly to their relationship with the brands on their shelves.

On today’s podcast, we talk about different ways that brands can help independent retailers succeed and grow. Remember, this podcast is about you and for you. The strategies, tips and tricks that we share are designed specifically to help you help the retailer grow sales by leveraging your brand, which of course in turn, helps you grow sales and helps you develop a loyal community. Stay tuned in the end for today’s freebie. If you like this podcast, please subscribe, share with a friend and leave a review on iTunes. Now, let’s roll up our sleeves and get started.

Download the show notes below

Click here to learn more about INFRA (Independent Natural Food Retailers Association)

Click here to learn more about The Climate Collaborative

Empowering Brands | Raising The Bar

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By |2018-06-21T18:14:32+00:00June 21st, 2018|Distribution Expansion, Podcast|

About the Author:

Daniel Lohman, CPSA is Strategic Advisor in the CPG and Organic Industry. His company, Category Management Solutions (CMS4CPG LLC), provides innovative ideas, actionable insights and strategic solutions for companies interested in gaining a significant competitive advantage. He assists companies in expanding their retail distribution and improving their merchandising. His extensive knowledge and expertise reaches far beyond traditional category management and has earned him recognition throughout the industry as an expert, speaker, trainer and thought leader. Daniel can be reached at Dan@CMS4CPG.com. Connect with me on LinkedIn.

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