The strength of every brand is it’s ability to communicate beyond the four corners of its package. Shoppers demand authenticity and transparency beginning with the promise your brand makes. Amplifying the message is how you build loyalty & repeat sales.
Today I want to introduce you to someone I’ve known for quite a while. I bump into him at a lot of networking events, trade shows and even around town. I’ve always known Steve to be a great communicator. He knows everybody. Steve’s the kind of guy that will go out of his way to make an introduction or to help support you with advice and by introducing you to the right people that can help solve your problem. This is at the core of what makes natural natural. One of the main reasons I wanted to invite Steve on today is because a couple years ago I had the privilege of speaking alongside Steve at a SupplySide West event. The topic was on food labeling, specifically non-GMO. When Steve got up at the talk I had the rare privilege of getting to know him in an entirely different light. His passion, his ability to communicate about the importance of knowing what’s in your food and why it mattered so much to him. The argument Steve made would have swayed any jury. His message was personal and from the heart. This is one of the main reasons I wanted to introduce Steve to you and to bring him on the podcast.