One person can make a lasting and dramatic impact on the way we celebrate food and how it unites our community. Authentic humility and purpose is what drives mission-focused brands to do more and be more helping shoppers feel good about their purchases.

I’ve worked in this industry for a long time now, and throughout my career, I’ve had the privilege of meeting and getting to know and working with several amazing thought leaders and industry pioneers. You’ve heard several on this podcast over the past 50 episodes, and you’ll continue to hear more. Today’s story is truly inspirational, about an unsung hero, a quiet and very humble change maker, who focused on his talents and his gifts, saw a problem, and made a change, a change that had a tremendous impact and inspired other thought leaders in the industry to join forces to create a lasting impact, something that affects us all. When we stop and think about our heroes, we think of people like Steve Jobs, or Elan Musk, our heroes that have disrupted the way we think about life.

I was equally humbled to talk to Ahmed today to learn about all the important causes that he’s involved in. Simply put, Ahmed saw a problem, and he solved it. He saw another problem, he solved it. More importantly, he was able to build a community of industry leaders to help him solve some of the biggest challenges that we’re faced with, like climate change, the need for sustainable packaging, the need for fresh, clean drinking water, fair wages, and safe working conditions for farmers, giving people a reason to belong to the community through art and education, eliminating food deserts. I could go on and on. But the reality is, I could not begin to tell the story as well as Ahmed does.

Download the show notes below

Listen where you get your podcast

Like what you’ve heard? Please leave a review on iTunes

Click here to learn more about Numi Tea

Click here to learn more about Numi Foundation

Click here to learn more about OSC2

Click here to learn more about Climate Collaborative

The Essential New Item Checklist – The Recipe For Success

Empowering Brands | Raising The Bar

Ever wish you just had a roadmap?  Well now you do!

Don’t miss out on all of these FREE RESOURCES (strategic downloadable guides, podcast episodes, list of questions you need to be asking and know the answers to, weekly newsletter, articles and tips of the week.  You will also receive access to quick and easy online courses that teach you how to get your brand on the shelf, expand distribution, understand what retailers REALLY want and address your most pressing challenges and questions.

All tools that you can use, AT NO CHARGE TO YOU, to save you valuable time and money and grow your sales today!

Image is the property of CMS4CPG LLC, distribution or reproduction is expressively prohibited.