A compelling selling story is the key to every brand’s success. It is the key to getting your products on retailer’s shelves. It must include rich actionable insights about how your loyal consumers shop the category as well as fact-based recommendations.
Today we’re talking about the single most important thing that every brand must do, I mean every brand. Every brand must get their product in more consumers’ hands if they’re going to be successful. Nothing happens until somebody buys something, and consumers can’t buy your products if they can’t find them, that means that you need a successful selling story to get your product on retailer’s shelves and into the hands of more shoppers.
Today’s guest is John Foraker. I’m honored to have this candid conversation about this very topic with John about, how do you help brands get their products on more retailer shelves and into the hands of more shoppers? This was perhaps the number one question at Expo West this year. I heard it repeatedly in the keynotes as well as in the breakout sections. This came up in almost every conversation that I had with brands as well. On today’s podcast John shares his in-depth insights as well as what he learned while at Annie’s and now at Once Upon a Farm. Here’s John.
I’m thrilled to be talking to John today. John, I’d love for you to tell us a little bit about yourself. And I’m really curious, how did you make the transition from banker to entrepreneur?