SECRETS 033 – Increase brand awareness and social activism with digital strategies with guest Justin Perkins with Care2 and OLOMOMO

Perseverance, sweat, hard work, and a quality team are the recipe for building a solid brand. Inspiring natural brands align with worthy causes. Mission-based causes are in their DNA. Care2 amplifies their message while being social warriors for good.

Today’s story comes from an entrepreneur that tried a lot of different things before successfully getting his brand on shelves and in the public eye, while becoming a social warrior for good. At the heart of his message, you hear him talk about perseverance, about how you’ve got to continually work hard, and that a large part of your journey requires you to talk to a lot of different customers to get your product in front of live customers and talk to them and sample things and ask them, “What do you like? What do you like better?”

His story is the ultimate rags to riches entrepreneurial story. When I use the term riches here, I’m talking about the richness of having a successful brand, of being able to accomplish what few do, to be able to come up with a creative solution, snacking solution that customers love, that they evangelize. That to me is the definition of success in this industry.

As my guest shares, this is where you begin the customer journey. This is where you need to put all your focus on first, because customers will reward you if you provide a solution that they’re looking for that meets their needs.

Today’s story is about a young brand that started out with really no focus, no plan, and yet he was able to turn his determination into a successful brand, and in the process became a social warrior for good. Today’s guest is Justin Perkins of OLOMOMO and Care2.

What’s fascinating about Justin’s story is that it resonates with so many of us that have an entrepreneurial spirit. Despite all the challenges that he ran into, Justin never gave up. Justin shares with us today his story about how he was able to successfully build a brand and in the process, he was able to successfully connect consumers to important causes.

As a business owner, he talks about the strategies and the challenges that he ran into in terms of getting his product on shelves, and then he talks about how he transitioned his product to an online marketplace and how digital marketing strategy helped him get his products in the hands of more consumers.

In addition, Justin shares with us how he became a social warrior for good and how Care2 is impacting a lot of lives, how to improve the way we communicate social change and social justice through social media and through email marketing, the power of a solid digital marketing strategy.

I’m excited to introduce you to Justin Perkins. Here he is. Hi Justin. Thank you for coming on today. Before we get started, I’d like to learn a little bit more about you, how you started, and what took you on this journey from entrepreneur to social warrior.

Download the show notes below

Click here to learn more about OLOMOMO

Click here to learn more about Care2

Empowering Brands | Raising The Bar

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By | 2018-03-29T21:15:17+00:00 March 27th, 2018|Podcast, Sales Story Optimization|

About the Author:

Daniel Lohman, CPSA is Strategic Advisor in the CPG and Organic Industry. His company, Category Management Solutions (CMS4CPG LLC), provides innovative ideas, actionable insights and strategic solutions for companies interested in gaining a significant competitive advantage. He assists companies in expanding their retail distribution and improving their merchandising. His extensive knowledge and expertise reaches far beyond traditional category management and has earned him recognition throughout the industry as an expert, speaker, trainer and thought leader. Daniel can be reached at Dan@CMS4CPG.com. Connect with me on LinkedIn.

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